Brand Tone

Functional and Impersonal

Brand Values

• •Accessibility
• •Commerce
• •Convenience

Best Practices

• •Develop a Brand Voice Chart: Create a simple internal document that defines your brand voice. Include columns for: "Our voice is..." (e.g., Passionate, Knowledgeable, Inclusive) and "Our voice is not..." (e.g., Elitist, Generic, Overly formal). This serves as a guide for anyone writing content.
• •Focus on "Why," Not Just "What": Instead of only describing a sneaker's features (the "what"), explain why those features matter to the customer. How does a breathable mesh upper improve their day? Why is this specific silhouette iconic? Connect products to the customer's life and aspirations.
• •Tell a Story in Every Description: Every product has a story. It could be about its design heritage, the culture it represents, or the problem it solves. Weave this narrative into product descriptions to make them more memorable and engaging than a simple list of specifications.
• •Maintain Consistency Across All Touchpoints: The tone you use on your product page should match the tone in your emails, your ads, and (once established) your social media. This consistency builds a predictable and trustworthy brand personality.
• •Establish a Social Media Presence: This is the most critical next step. Choose one or two relevant platforms (Instagram and TikTok are ideal for sneaker culture) and start building a community. Use these platforms to showcase products in real-world settings, share your brand story, and engage directly with fellow sneaker lovers. This is the best way to move from being an unknown entity to a recognized brand.

Social Perception

Nonexistent

Copy Examples

• •Beyond the Box. Your sneaker story starts here. Discover collections that define your stride.
• •Lace up a legend. This isn't just a sneaker; it's a piece of history, re-engineered for today's streets. With the same iconic silhouette that turned heads decades ago and modern comfort that keeps you going all day, it’s the perfect blend of then and now. Ready to make your own mark?
• •INeedSneakers was born from a simple obsession: the power of the perfect pair. We’re not just curators; we're lifelong sneakerheads who know that a shoe is more than just leather and laces—it's a statement. Our mission is to connect you with the sneakers that tell your story, one step at a time.
• •Tired of the same old rotation? Your next favorite pair is waiting. 🔥 Shop the drop at INeedSneakers and step up your game. Free shipping on all orders this week only! #INeedSneakers #Sneakerhead #NewKicks
• •Get ready... your new sneakers are officially on the way!