Brand Tone

Witty & Humorous, Passionate & Enthusiastic, Approachable & Friendly, Nostalgic

Brand Values

• •Celebration of Fandom & Hobbies
• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Community
• •Joy & Playfulness

Best Practices

• •Speak from the Collector's Point of View
• •Lead with Humor and Wit
• •Use Pop Culture Shorthand
• •Keep it Enthusiastic, Not Pushy
• •Turn Product Details into a Story

Social Perception

Niche Authority, Relatability, Positive Customer Experience, Engaging Content

Copy Examples

• •Warning: may cause an uncontrollable urge to rearrange your entire pin board. Our new [Character/Theme] pin has officially dropped. Don't say we didn't warn you. Grab yours before your shelf space (and our stock) disappears.
• •You asked (and asked, and asked). We listened. The fan-favorite [Product Name] is finally back in stock! This is not a drill. Secure the goods before they become a myth again.
• •Let's settle this: what's the one item you own that single-handedly justifies needing a bigger house? Show us your prized possession in the comments! #INeedABiggerHouse
• •It started with a simple problem: too many cool things, not enough house. We figured we couldn't be the only ones. So, I Need A Bigger House was born – a place for collectors, by collectors. Welcome home.
• •Your walls are looking a little bare...