Brand Tone

Artistic, Sophisticated, Empowering, Confident, Playful, Edgy, Earnest, Passionate, Inclusive

Brand Values

• •Artistry & Craftsmanship
• •Female Empowerment
• •Individuality & Self-Expression
• •Quality & Timelessness
• •Authenticity & Earnestness
• •Joy & Celebration

Best Practices

• •Embrace 'Twisted Classics' & 'Mash-Ups': Consistently use this unique brand language to describe the design philosophy. Highlight the unexpected combinations of textiles, silhouettes, and inspirations.
• •Focus on Empowerment and Feeling: Go beyond describing the garment; describe the *feeling* it evokes. Use strong, confident, and empowering language that speaks to the 'inner bombshell' or 'valiant femininity.'
• •Highlight Artistry and Detail: Emphasize the meticulous workmanship, obsessive attention to detail, and the quality of the interior of the garments, reinforcing the luxury and care put into each piece.
• •Tell a Story: Incorporate the brand's heritage, Byron Lars's design journey, the meaning behind 'In Earnest,' and the inspiration behind collections (e.g., Harlem, heroic women) to add depth and authenticity.
• •Maintain an Earnest & Passionate Voice: Let the genuine love for design and the desire to make women feel incredible shine through. The tone should feel authentic, spirited, and deeply committed, just like the brand name implies.

Social Perception

Respected, Iconic, Innovative, Creative, High Quality, Flattering, Empowering for Women, Collector's Appeal

Copy Examples

• •Headline: Unleash Your Earnest. Discover Designs That Speak Louder. Body: More than fabric and thread, it's a feeling. In Earnest By Byron Lars crafts fiercely feminine pieces that are as meticulously detailed on the inside as they are stunning on the outside. Find your next forever piece.
• •Headline: Don't Just Enter the Room. Own It. Body: Our 'twisted American classics' are designed for the woman who isn't afraid to make a statement. Experience the unique mash-up of artistry and attitude that is In Earnest. It's not just a dress, it's a REAL FASHION MOMENT.
• •Headline: The Art of Confidence. Woven In. Body: At In Earnest, we believe in women's advocacy through design. Each piece is an obsessive exploration of fit, detail, and spirit, created to make *you* feel like the masterpiece.
• •Headline: Beyond Trends. Beyond Expectations. This is In Earnest. Body: Inspired by the vibrant energy of Harlem chic and the valor of modern femininity, our season-less collections are for the self-actualized woman who dresses with joy and intention.
• •Headline: Crafted with Passion. Worn with Purpose. Body: From the initial sketch to the final stitch, every In Earnest garment is a testament to meticulous workmanship and a commitment to making you look and feel amazing. This isn't just fashion, it's fashion with soul.