Brand Tone

aspirational, professional, and modern

Brand Values

• •Quality and Curation
• •Design and Style
• •Durability and Functionality
• •Customer-Centricity and Trust

Best Practices

• •Lead with Performance, Follow with Style: Always balance aesthetic descriptions with tangible benefits. Instead of just 'beautiful tile,' use 'Beautifully durable tile that resists...' This appeals to the target audience of professionals and quality-conscious men who value longevity and function.
• •Use a Confident, Expert Tone: Employ precise, professional language. Mentioning materials ('porcelain,' 'solid brass'), product types ('Schluter Systems'), and origins ('imported from Italy') builds credibility and speaks directly to knowledgeable buyers.
• •Emphasize 'Investment' over 'Cost': Frame the purchase as a long-term upgrade. Use words like 'performance,' 'durability,' 'lasting,' and 'value' to justify the premium quality of the products. This shifts the conversation from price to long-term benefit.
• •Speak to the 'Why,' Not Just the 'What': Instead of just describing a tile, describe the space it creates. Use aspirational phrases like 'Create a foundation of elegance,' 'Transform your daily routine,' or 'Build a space that performs as well as it looks.'
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the high-quality, modern aesthetic of the product photography and website design. The language should feel as clean, curated, and sophisticated as the visual branding.

Social Perception

Industry Tile is largely perceived as positive, especially regarding product quality and service. It's seen as a serious player for both DIY homeowners and industry professionals, positioning itself as a niche, specialized online retailer known for reliability and quality fulfillment.

Copy Examples

• •Beyond trends. The 'Statuario Blue' collection is engineered for timeless appeal and lasting performance. We partner with designers and contractors to bring visions like this to life, one precisely crafted tile at a time. See what's next for your project. #IndustryTile #TileDesign #ModernBathroom #PorcelainTile #InteriorDesignPro
• •The Intersection of Durability and Design. Explore curated porcelain and ceramic collections, imported from around the globe for professionals who demand quality.
• •Inside Access: New Italian Porcelain & Your Exclusive Trade Pricing
• •Achieve the warmth and texture of natural wood without compromising on performance. Our 8x48 Alberone Miele porcelain tile offers superior resistance to moisture, scratches, and wear, making it the ideal foundation for high-traffic areas from the kitchen to the main living space. Engineered for durability, designed for life.
• •Stop Compromising on Your Renovation. Your home is an investment. Elevate it with tiles that deliver both sophisticated style and unwavering durability. Industry Tile offers a curated selection of high-performance porcelain and ceramic tiles for every room. Get your samples today and feel the difference quality makes.