Brand Tone

Nostalgic & Appreciative, Curated & Quality-Focused, Friendly & Welcoming, Passionate & Eclectic

Brand Values

• •Preservation of History & Craftsmanship
• •Uniqueness & Individuality
• •Quality & Durability
• •Sustainability/Eco-Friendliness
• •Community & Local Focus
• •Customer Service & Passion

Best Practices

• •Embrace Storytelling: Every vintage item has a history. Weave narratives around your products, focusing on their origin, era, potential past, and the craftsmanship involved. This reinforces the nostalgic and appreciative tone.
• •Use Evocative and Descriptive Language: Words like timeless, cherished, hand-picked, historic, unique, restored, and character align with the brand's values and the nature of their products. Avoid overly modern slang or overly transactional language.
• •Maintain a Warm and Approachable Voice: Even in written copy, let the friendliness experienced in-store shine through. Use welcoming phrases, and when appropriate, a slightly informal yet respectful tone. Think of how Andy or Reina would talk to a customer.
• •Highlight Quality and Curation: Consistently emphasize that items are carefully selected, quality vintage, or lovingly restored. This builds trust and justifies the value of the products.
• •Be Authentic to Your Passion: The founder's passion is a key element. Let genuine enthusiasm for vintage items and their stories come through in your copy. This authenticity resonates with fellow vintage lovers and curious newcomers alike.

Social Perception

Highly Positive, A Destination for Treasure Hunters, Knowledgeable & Passionate Owners/Staff, Valued Local Business

Copy Examples

• •Social Media Post (New Arrival - Mid-Century Armchair): Step back in time with this stunning mid-century armchair, just arrived at Industry Vintage! Imagine the stories it could tell. Lovingly restored and ready to bring a touch of timeless elegance to your home. Swing by our Waipu store or find it on our website – a true conversation starter awaits! #VintageFurniture #MidCenturyModern #WaipuTreasure #StoryOfObjects
• •Website Banner (Homepage): Discover the Charm of Yesteryear. Industry Vintage Waipu: A Curated Collection of Unique Homewares, Antique Furniture, and Timeless Treasures. Each piece with a story, waiting for its next chapter with you.
• •Email Newsletter Snippet (Highlighting a Collection): Our latest treasure hunt has unearthed some incredible Art Deco gems! From elegant lighting to statement décor, each piece has been hand-picked for its unique character and enduring style. Explore the collection online or visit us in Waipu for a truly nostalgic experience. Our friendly team is always here to share the history behind these beautiful finds.
• •Product Description (for a Vintage Dress): Elegance that never fades. This beautifully preserved [ Jahrzehnt ] [ Kleidungstyp ] dress is a testament to timeless style and quality craftsmanship. With its [ specific detail, e.g., delicate embroidery or unique cut ], it's more than just a garment – it's a piece of history ready to be cherished anew. Perfect for those who appreciate the stories woven into vintage finds. #VintageFashion #SustainableStyle #UniqueFind
• •Local Ad (Print or Online): Waipu's own time capsule of treasures! At Industry Vintage, we believe every pre-loved piece has a soul. Come explore our eclectic mix of antique furniture, historic homewares, and unique collectibles. Friendly faces and fascinating finds guaranteed! Located in the heart of Waipu.