Brand Tone

Curated & Discerning, Artisanal & Quality-Focused, Lifestyle-Oriented & Experiential, Independent & Local-Global, Welcoming & Inspirational

Brand Values

• •Curated Quality: Offering a meticulously selected range of products that meet high standards of design, craftsmanship, and uniqueness.
• •Support for Designers: Championing both local Irish talent and interesting international designers.
• •Customer Experience: Creating an enjoyable and inspiring environment that goes beyond retail, incorporating a café and a welcoming atmosphere.
• •Authenticity & Independence: Operating as a family-run, independent business with a distinct vision.
• •Passion for Design & Food: Driven by a genuine passion for both the design objects they sell and the food they serve.

Best Practices

• •Emphasize Curation and Quality: Consistently use words like curated, handpicked, artisanal, quality, unique design, and craftsmanship to reinforce the brand's commitment to offering special items.
• •Balance Local Pride with Global Appeal: Highlight Irish designers and local provenance where applicable, while also showcasing the international scope of their sourcing to appeal to a broad audience.
• •Tell the Story Behind Products/Designers: Briefly share the origin or inspiration behind selected items or the designers themselves to add depth and connect with customers on an emotional level.
• •Maintain a Warm, Inviting, and Slightly Upscale Voice: The language should be sophisticated yet accessible, making customers feel welcome and inspired, reflecting the discerning consumers they cater to.
• •Integrate the Café Experience (where relevant): Weave in mentions of the café as part of the overall lifestyle experience the brand offers, reinforcing the idea of Industry & Co as a destination.

Social Perception

Customers generally perceive Industry & Co as a unique and inspiring store offering high-quality, well-designed products and a pleasant café experience. It's seen as a good place to find gifts and unconventional items. The focus on Irish design combined with international pieces is likely appreciated. The brand is viewed as a reputable and stylish destination for homewares, gifts, and a quality café experience in Dublin. It is recognized for its unique concept and contribution to Dublin's creative retail scene.

Copy Examples

• •Discover the art of living, beautifully. At Industry & Co, we handpick unique homewares and lifestyle pieces from Irish makers and global artisans. Step into our Dublin store & café – a space to inspire and delight.
• •Crafted with passion in [Irish county], this [product name] brings the soul of Irish design to your home. Each piece, a testament to local artistry and timeless style. Curated by us, for you.
• •More than just a coffee. It's a moment curated by Industry & Co. Savour our artisan brews, famous sea salt brownies, and freshly prepared bites in the heart of Dublin's creative quarter.
• •From a small boutique to Dublin's destination for independent design. Industry & Co is a family passion, bringing you curated homewares, unique gifts, and a warm café welcome. Discover our story, discover your style.
• •Subject: New Arrivals: Fresh Designs & Timeless Finds at Industry & Co. Snippet: Explore our latest collection of hand-chosen homewares, lighting, and lifestyle treasures, alongside inspiring stories from the designers we love.