Brand Tone

Authentic, Stylish & aspirational, Robust & Durable, Passionate & Knowledgeable, Approachable & Service-Oriented

Brand Values

• •Quality Craftsmanship
• •Unique Design
• •Authenticity
• •Customer Satisfaction
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, core messaging, "do's and don'ts" for language, and examples of on-brand copy. This ensures everyone creating content is aligned.
• •Prioritize Authenticity: Always use language that feels genuine and true to the industrial aesthetic. Avoid overly corporate jargon or overly casual slang that doesn't fit the brand's sophisticated yet robust image. Focus on the real materials, craftsmanship, and the story behind the pieces.
• •Emphasize Visual Storytelling with Words: Industrial design is highly visual. Your copy should complement your imagery by painting a picture with words. Use descriptive adjectives that evoke texture, strength, and the unique character of the materials (e.g., "hand-finished," "naturally weathered," "bold silhouette").
• •Speak to Aspirations and Solutions: Understand that customers are not just buying furniture; they are creating a home and expressing their style. Frame your copy to address their desire for a unique, stylish, and durable living space. Highlight how your products solve their decor challenges or help them achieve their desired aesthetic.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or an email newsletter, the tone should remain consistent. Regularly review content across all platforms to ensure it aligns with the established brand voice. This builds recognition and trust.

Social Perception

A specialist in industrial furniture, A provider of high-quality, stylish products, A source of inspiration for interior design, A brand with a clear identity

Copy Examples

• •Headline (Website/Ad): "Forge Your Style: Authentic Industrial Furniture for a Home That Tells Your Story."
• •Social Media Post (Instagram - with a picture of a new table): "Meet the heart of your home. Our new [Table Name] combines raw strength with refined design. Crafted from solid oak and hand-welded steel, it’s not just a table, it’s a statement. Built to last, designed to inspire. #IndustrieelHuys #IndustrialLiving #RobustDesign #HomeInspo"
• •Product Description Snippet: "Experience the raw beauty of reclaimed wood and the unyielding strength of blackened steel. Each [Product Name] carries its own unique history, ready to become a part of yours. Designed for life, built for generations."
• •Email Subject Line (for a promotion): "Built to Inspire: Discover New Arrivals at Industrieel Huys."
• •About Us Snippet: "At Industrieel Huys, we believe your home should be as unique as you are. That's why we pour our passion into sourcing and crafting industrial pieces that blend timeless design with rugged durability. We're here to help you create a space that’s not just lived in, but loved."