Brand Tone

Confident, Contemporary, and Reliably Stylish

Brand Values

• •Quality and Durability
• •Contemporary Design & Timeless Style
• •Practicality and Affordability
• •Australian Heritage
• •Community and Responsibility

Best Practices

• •Consistently use terms like "contemporary," "quality," "masculine," "classic," "practical," "effortless," and "Australian" where appropriate to reinforce brand identity.
• •Briefly mention fabric choices (e.g., "premium cotton," "soft linen") or design features (e.g., "tailored fit," "durable construction") to substantiate value claims.
• •Frame clothing in the context of the customer's life – "for your day-to-day," "from work to weekend," "built for adventure."
• •While the core voice remains consistent (confident, stylish), adapt the emotional tone slightly. For example, Instagram can be more visually aspirational and lifestyle-focused, while TikTok can be more energetic and trend-led. Email marketing can be more direct with offers.
• •Avoid overly technical jargon or hyperbolic claims. The "easy-going Australian personality" should come through in a voice that is approachable and trustworthy.

Social Perception

Established Menswear Label, Go-To for Basics and Smart Casual Wear, Varying Quality Perception, Style Evolution Concerns, Value Proposition, Youth Appeal through TikTok

Copy Examples

• •Headline (New Collection): Modern Essentials. Effortless Style. Discover the new collection – built for where life takes you. Body: Fresh silhouettes meet timeless design. Explore versatile pieces crafted from premium fabrics, ready to redefine your daily wardrobe. Shop Industrie.
• •Headline (Product - e.g., Chino): The Perfect Chino. Crafted for Comfort, Designed for Life. Body: More than just a chino. Ours are meticulously constructed for superior fit and lasting wear. Dress them up or down – your go-to for every occasion. Find your fit.
• •Headline (Brand Ethos): Industrie: Confidence in Every Thread. Body: Since 1999, we've been dedicated to quality menswear that doesn't compromise on style or practicality. Wear it well, wear it often. Experience Industrie.
• •Headline (Seasonal - Summer): Summer, Sorted. Lighten Up with Industrie. Body: Embrace the season with breathable linens, relaxed shorts, and essential tees designed for Australian summers. Quality you can feel, style you can count on. Shop Summer Styles.
• •Headline (Social Media Engagement): Your Style. Our Foundation. Body: Tag @industrieclothing in your look for a chance to be featured. We’re inspired by how you wear Industrie – from city streets to coastal escapes. #IndustrieStyle