Brand Tone

Professional & Technical, Quality-Oriented, Experienced & Reliable, Direct & Informative

Brand Values

• •Quality
• •Innovation & Customization
• •Service & Efficiency
• •Reliability & Experience
• •Functionality

Best Practices

• •Focus on Technical Precision and Benefits: Use clear, concise language that highlights product specifications, materials (e.g., aluminum, steel), load capacities, and the direct benefits these offer to B2B clients (e.g., durability, smooth operation, ease of integration).
• •Emphasize Quality and Origin: Consistently mention "Made in Italy" where applicable and refer to quality control processes or standards to reinforce the brand's commitment to excellence.
• •Maintain a Professional and Authoritative Voice: Avoid overly casual language or slang. Position RAM INDUSTRIE as an experienced expert in its field. Use industry-specific terminology accurately.
• •Be Solution-Oriented: Frame product descriptions and company information around solving customer challenges or enabling their projects, whether it's providing a standard component efficiently or developing a custom solution.
• •Ensure Consistency Across All Channels: Whether it's the website, a product catalog, a social media post, or an email, the tone should remain consistent. Use a shared style guide for all communications to ensure uniformity in terminology, product naming, and key messaging points.

Social Perception

Neutral to positive among those who have interacted with their products, focusing on product conformity and robustness. Perceived as a specialized B2B supplier within the mechanical components and furniture hardware industry. Recognized within their trade, especially with 'Made in Italy' aspect.

Copy Examples

• •Headline: Precision Engineered. Italian Made. Global Trust. Body: For over two decades, RAM INDUSTRIE has delivered high-quality sliding systems for the furniture and mechanical industries. Our "Made in Italy" telescopic slides and extendable table mechanisms offer unparalleled durability and smooth operation. Experience the RAM difference.
• •Headline: Your Vision, Our Mechanism. Custom Sliding Solutions. Body: Need a specific slide design? RAM INDUSTRIE provides custom solutions tailored to your unique requirements. From initial drawing to final product, we ensure precision and quality, helping you bring innovative furniture and industrial designs to life.
• •Headline: Efficiency in Motion: The Widest Range of Slides, Ready to Ship. Body: With over 1000 items in stock, RAM INDUSTRIE guarantees your order is processed within 48 hours. Access a comprehensive catalog of ball bearing, telescopic, and specialized slides, all engineered for reliability and performance.
• •Headline: The Strength Behind Modern Furniture: RAM INDUSTRIE Table Systems. Body: Discover our innovative aluminum frames and slides for extendable tables. Combining Italian design ingenuity with robust engineering, we provide the core strength and smooth functionality your quality furniture demands.
• •Headline: Global Solutions, Local Expertise. Partner with RAM INDUSTRIE. Body: Exporting to 80 countries, RAM INDUSTRIE is your trusted global partner for industrial and furniture sliding components. We combine international reach with dedicated service and a commitment to superior product quality.