Brand Tone

Authentic & Passionate, Craftsman & Quality-Focused, Rustic & Industrial, Helpful & Inspiring, Customer-Centric & Approachable

Brand Values

• •Quality Craftsmanship
• •American Made
• •Durability & Strength
• •Customer Satisfaction
• •Family & Community
• •Authenticity & Transparency

Best Practices

• •Emphasize "Handcrafted" and "American Made": Consistently highlight that products are handmade in their US-based, family-run workshop using locally sourced American steel. This reinforces core values of quality, authenticity, and supporting local.
• •Use a Warm, Authentic, and Slightly Rustic Voice: Write as if you're talking to a friend who shares a passion for quality home goods and DIY. Incorporate words like "rugged," "heart," "story," "enduring," "charm." Avoid overly corporate or impersonal language. Reflect the family-business aspect.
• •Focus on Durability and Quality Materials: Use terms like "heavy-duty," "strength," "solid steel," "built to last," "meticulously crafted" to convey the robust nature and high standards of the products.
• •Inspire and Enable Creativity: Frame product descriptions and social media posts around the possibilities they unlock for customers' homes and projects. Encourage DIY, share customer creations (with permission), and offer styling tips.
• •Maintain a Personal Connection: Share behind-the-scenes content, tell the family story, and be approachable. Encourage interaction and custom requests, reinforcing the idea that they are a dedicated team ready to help customers achieve their vision.

Social Perception

High-Quality Products, Reliable & Trustworthy, Stylish & On-Trend, Supportive of DIY Community

Copy Examples

• •From our New York workshop to your home, it's the strength of American steel and the heart of handcrafted design. ✨ @[CustomerTag] beautifully styled their hearth with our heavy-duty mantel brackets – built to hold your cherished memories for a lifetime. What story will your mantel tell? #IndustrialFarmCo #HandcraftedHardware #MadeInUSA #FarmhouseStyle #MantelDecor
• •Meet the 'Artisan's J Bracket' – where rugged durability meets refined design. Forged from locally sourced steel right here in our family-run shop, this bracket isn’t just hardware; it’s the handcrafted backbone of your next great idea. Strong, stylish, and built with a passion for perfection. #BuiltToLast #IndustrialDecor #ShelfBrackets #AmericanMadeSteel
• •Bring the enduring spirit of American craftsmanship to your [Season] refresh! Our latest collection of handcrafted metal accents is designed to add warmth, character, and industrial charm to your space. Each piece is made to order, just for you, by our family team. Discover quality that speaks for itself. Shop now and let's build something beautiful together. #IndustrialFarmhouse #HomeInspo #SupportSmallBusiness
• •Watch us transform raw American steel ➡️ into a heavy-duty, handcrafted piece ready for your home! 🔥 Every bend, weld, and finish is done with care by our family team in NY. Quality you can see and feel. What will you create? #HandcraftedQuality #IndustrialFarmCo #MadeToOrder #MetalWorks #DIYProjects
• •Planning your next DIY masterpiece? Don’t settle for ordinary. Industrial Farm Co. offers unique, heavy-duty metal brackets, hooks, and hardware – all handcrafted in the USA from locally sourced steel. Get the quality, strength, and rustic industrial style your project deserves. Custom orders welcome! Tap to explore our collections. #DIYHardware #IndustrialStyle #FarmhouseDecor #AmericanMade #CustomMetalWork