Brand Tone

Professional, Informative, Confident, Quality-Focused, Helpful, Supportive, Straightforward, No-Nonsense

Brand Values

• •Durability & Strength
• •Quality & Performance
• •Safety & Non-Toxicity
• •Ease of Use
• •Clarity & Aesthetics
• •American Made
• •Customer Success

Best Practices

• •Prioritize 'Strength' and 'Clarity': Consistently use keywords that emphasize the core benefits: 'rock hard,' 'durable,' 'industrial strength,' 'crystal clear,' 'high gloss,' 'flawless finish.'
• •Maintain a Professional and Confident Voice: Avoid overly casual or slang terms. Speak with authority about the product's capabilities and the results users can expect. Back up claims with specific features (e.g., Shore D hardness, 2:1 ratio, non-toxic).
• •Highlight Safety and Ease of Use: Regularly mention the non-toxic, food-safe (once cured), low-odor, and VOC-free aspects, alongside the simple mixing ratio and application process, to reassure users of all skill levels.
• •Showcase Versatility with Specific Examples: Instead of just saying it's 'versatile,' provide concrete examples of applications (tabletops, countertops, art, woodworking, floors) to inspire potential customers and demonstrate broad utility.
• •Incorporate 'Made in the USA' and Customer Success: Subtly weave in the 'Made in the USA' message where appropriate. Frame benefits around how the product helps users achieve their desired outcomes and create successful, long-lasting projects, aligning with the founders' mission.

Social Perception

Positive Product Performance, Reliable for Demanding Projects, Good Value for Quality, Safety Conscious Choice

Copy Examples

• •Headline: Achieve an Industrial-Strength Finish. Flawlessly Clear. Body: Industrial Clear epoxy resin delivers unparalleled durability and a crystal-clear, rock-hard cure. Perfect for your most demanding projects, from stunning river tables to high-traffic commercial countertops. Non-toxic and food-safe once fully cured. Create with confidence.
• •Headline: Don't Just Coat It. Protect It with Industrial Clear. Body: Your craftsmanship deserves the best defense. Industrial Clear provides a superior, UV-protected, chemical and scratch-resistant surface. Easy 2:1 mixing for a smooth, professional application every time. Made in the USA for lasting quality.
• •Headline: The Clear Choice for Professionals and Passionate DIYers. Body: Experience the Industrial Clear difference: exceptional hardness (Shore D 83), high adhesion to multiple materials, and a brilliant, non-yellowing finish. Our low-odor, VOC-free formula means a safer workspace for your best work.
• •Headline: Unlock Rock-Hard Durability & Stunning Clarity. Body: Industrial Clear epoxy resin is engineered for projects that endure. From vibrant art pieces to resilient bar tops, expect a flawless, glass-like finish that protects and enhances. Easy to use, tough to beat.
• •Headline: Your Vision, Solidified. Industrial Clear Makes It Last. Body: Bring your boldest ideas to life with an epoxy resin that matches your ambition. Industrial Clear cures to an incredibly strong, impressively clear finish, ensuring your projects stand the test of time and daily use. Safe, reliable, and ready for anything.