Brand Tone

Mystical, Empowering, and Artistic. The language is evocative and rich with symbolism, aiming to awaken the "untamed spirit" within wearers and showcasing deep respect for ancient craftsmanship as wearable art.

Brand Values

• •Rejection of Fast Fashion
• •Individuality and Self-Expression
• •Connection to Nature and the Wild
• •Artisanal Craftsmanship
• •Spiritual Growth and Intention

Best Practices

• •Use a Poetic and Evocative Lexicon: Consistently use words like "talisman," "ancient," "wild," "fierce," "soul," "whispers," "sacred," and "untamed" to maintain the mystical tone. Frame products and collections with metaphors related to nature, magic, and mythology.
• •Tell the Story of the Craft: Always emphasize the "lost wax casting" technique and the handcrafted nature of the jewelry. This reinforces the values of artistry and slow fashion, justifying the product's unique quality and price point.
• •Focus on Empowerment, Not Just Aesthetics: The copy should always tie back to the empowering mission. Instead of saying "Look beautiful," say "Manifest your higher self" or "Unleash your untamed spirit." The jewelry is a tool for the wearer's personal journey.
• •Embrace the Founder's Voice: The personal story of the founder, Alice Braglia, is a powerful asset. Integrating her belief in "the sacred art of self-decoration" into the brand narrative adds a layer of authenticity and passion that resonates with customers.
• •Maintain a Consistent Visual and Textual Language: Ensure that the mystical tone of the copy is perfectly mirrored in the brand's visual identity on Instagram, TikTok, and the website. The ethereal photography and the poetic captions should work together to create a cohesive and immersive brand world.

Social Perception

Indomita Heirlooms is perceived positively, noted for its unique, handcrafted quality and artistry. It is seen as a creator of special, meaningful talismans that challenge ordinary jewelry norms, resonating with a niche audience looking for more than just a product and fostering a sense of community.

Copy Examples

• •From whispers of ancient forests, our new collection is born. Each piece is a relic of the wild, cast in bronze to tell a story of resilience and magic. Don't just adorn your body. Adorn your soul. Discover the 'Silvan Echoes' collection. Link in bio to wear the wild.
• •The 'Oracle' Ring: This is not merely a ring. It is a conduit. Forged through the ancient art of lost wax casting, the Oracle ring curves around your finger like a serpent of wisdom, its textured bronze a testament to slow, intentional creation. Wear it as a reminder of the intuition that flows within you, the silent knowledge you ve always possessed. Let it be your personal talisman, your connection to the untamed self.
• •In a world that rushes, we choose the patient path of the artisan. Indomita Heirlooms was born from a rebellion against the mass-produced and a reverence for the sacred. We believe jewelry should be a living narrative, a fierce echo of your inner spirit. Each talisman is handcrafted in our Italian studio, a modern heirloom for the untamed soul.
• •An invitation to the wild, [Customer Name]. OR Your Talisman is Waiting...
• •Tired of jewelry without a soul? Our talismans are different. Handcrafted using a 5,000-year-old technique, each piece celebrates imperfection and individuality. This is more than an accessory; it s an heirloom for your higher self. Shop Indomita Heirlooms and wear your intention.