Tono de Marca

Conscious, Sophisticated, and Authentic

Valores de Marca

• •Responsibility
• •Quality & Durability
• •Circularity & Exclusivity
• •Meaningful Consumption

Mejores Prácticas

• •Always connect the product back to the brand's core mission, starting with values like sustainability and social impact before detailing features.
• •Reflect the premium quality of materials with elevated, descriptive, and sensory language (e.g., "enveloping warmth," "deep and profound hue") instead of generic adjectives.
• •Be consistently open and transparent about brand processes, including deadstock origins, specific workshops, and reasons for limited quantities, to build trust and reinforce authenticity.
• •Frame content as an opportunity to educate the audience about fast fashion issues and circular economy benefits, positioning the brand as a thought leader and mission-driven entity.
• •Ensure that the minimalist, clean, and high-quality visual aesthetic is matched by equally uncluttered, thoughtful, and sophisticated copy to create a cohesive brand experience.

Percepción Social

Customers are likely to perceive indocil.fr as a niche, high-quality, and ethical choice for minimalist fashion, positioned in the premium, conscious consumer market. The general public is likely unaware, viewing it as a small, passionate start-up with a strong ethical foundation, shaped primarily by the brand's self-managed messaging.

Ejemplos de Copy

• •Introducing a shade as deep and honest as its origins. Our Roodie, now in Baritone Blue. Crafted from a blend of LVMH deadstock wool and cotton, each thread tells a story of responsibility and refined comfort. Limited series. Wear the change. #IndocilAtelier #SustainableFashion #MadeInFrance #SlowFashion
• •Headline: The Hoodie, Redefined. Text: Tired of fast fashion? indocil.fr offers a minimalist wardrobe with a conscience. Our Roodie is more than a garment; it’s a commitment. Made in France from upcycled luxury fabrics and crafted in a social-impact workshop. Discover fashion that feels good, inside and out.
• •Beyond the Fabric: A Story of Purpose. Our minimalist designs are born from a desire for fashion that is both beautiful and responsible. This is INDOCIL.
• •Title: The Roodie: Your Wardrobe's Conscious Centerpiece. Body: Designed for versatility, from the sofa to the office. Its straight cut, elegant crossed hood, and the unparalleled softness of upcycled cashmere wool offer a feeling of 'casual chic.' Each piece is a testament to mindful creation, supporting local craftsmanship and a circular economy. This isn't just a hoodie; it's a statement.
• •Subject: A Story Woven into Every Piece. Body: Hello, we're Marjorie and Antoine. When we started Indocil, we asked one question: 'What if our clothes had meaning?' This question led us to source dormant fabrics from luxury houses and partner with artisans in France. Our latest collection is small, meaningful, and made for those who believe in the power of conscious choices. Thank you for being part of our story.