Brand Tone

Reverent, Authentic, Educational, Slightly Formal & Passionate

Brand Values

• •Heritage Preservation
• •Artisan Support
• •Authenticity
• •Quality Craftsmanship
• •Cultural Connection
• •Appreciation of Beauty

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Reverent, Authentic, Educational, Professional yet Passionate) with examples of 'do's and don'ts' for language and style. Share this with anyone creating content.
• •Prioritize Storytelling: Focus on the stories behind the art, the artisans, the cultural significance, and the traditional techniques. This naturally reinforces values like heritage and authenticity.
• •Emphasize Authenticity and Craftsmanship: Consistently use language that highlights the genuine, handmade nature of the products and the skill involved. Avoid overly salesy or generic marketing buzzwords.
• •Educate and Inform: Provide context and information about the art forms. This positions the brand as knowledgeable and passionate, building trust and appreciation beyond just the aesthetic appeal of the products.
• •Maintain Visual Consistency: Ensure that the visual elements used in marketing materials (photography, website design, social media posts) align with the described tone – elegant, respectful of the art, and high quality. The visuals should complement the reverence and authenticity conveyed in the text.

Social Perception

As a Purveyor of Fine Art, Niche & Specialized, Trustworthy, Culturally Rich

Copy Examples

• •Headline: 'Own a Piece of India's Soul: Authentic Pichwai Paintings.' Body: 'Discover the timeless beauty of Pichwai art, meticulously handcrafted by master artisans from Udaipur. Each brushstroke tells a story, each canvas a vibrant testament to centuries of tradition. Bring home more than art; bring home a legacy. [Link]'
• •Headline: 'The Art of Devotion: Hand-Painted Miniatures for Your Sacred Space.' Body: 'Explore our curated collection of Rajasthani miniature paintings, where divine narratives and intricate details converge. Created with natural pigments and profound dedication, these pieces are perfect for contemplation and adding a touch of serene elegance to your home. [Link]'
• •Headline: 'Beyond Decoration: The Enduring Value of Traditional Indian Art.' Body: 'At Art Udaipur, we believe art is an investment in culture and heritage. Our collection supports skilled artisans and preserves ancient techniques, ensuring these beautiful traditions continue to inspire for generations to come. Learn more about the stories behind our art. [Link]'
• •Headline: 'From the Heart of Udaipur to Your Home: Genuine Art, Ethically Sourced.' Body: 'Experience the magic of authentic Indian craftsmanship. We partner directly with artists in Udaipur, ensuring every painting and handicraft is genuine, fairly sourced, and carries the vibrant spirit of its origin. Explore our gallery. [Link]'
• •Headline: 'Gift a Masterpiece: Unique Indian Handicrafts & Paintings.' Body: 'Looking for a gift that truly resonates? Our collection of traditional Indian art and handicrafts offers unique expressions of beauty and cultural richness. Perfect for those who appreciate artistry and heritage. Shop unique gifts. [Link]'