Brand Tone

creative, youthful, expressive, and friendly

Brand Values

• •Individuality & Self-Expression
• •Creativity
• •Quality & Customer Satisfaction
• •Accessibility/Affordability
• •Community

Best Practices

• •Embrace "You" Language: Focus on the customer and their ability to express themselves. Use words like "your," "you," and "create your own" frequently.
• •Keep it Positive and Upbeat: Use enthusiastic and encouraging language. Words like "awesome," "amazing," "love," "fun," and "celebrate" fit well.
• •Use Emojis and Youthful Slang (Appropriately): Incorporate relevant emojis (✨, 😉, 💖) and contemporary, positive slang where it fits the platform (especially social media) to enhance the friendly and youthful vibe.
• •Highlight Customization and Uniqueness: Continuously reinforce the core value of self-expression and the ability to create something personal.
• •Be Authentic and Relatable: Share user-generated content (with permission) and use a conversational style that feels like talking to a creative friend rather than a corporation.

Social Perception

generally perceived positively by its customers. Customers frequently praise the customization options, the quality of the prints and cases, the protective nature of the cases, and the variety of design options available. The ability to create unique and personal items is a significant draw. Good customer service is also mentioned when issues arise.

Copy Examples

• •Headline: Your Vibe, Your Case. Design It. Flaunt It. Body: Don't just protect your phone, express your awesome! With Indivisual, turn your phone into a masterpiece that’s 100% YOU. Dive into endless design options or upload your own art. Let’s make something amazing! #IndivisualHub #MyUniqueCase
• •Social Media Post (Image: A flat lay of colorful, uniquely designed phone cases and temporary tattoos): Caption: ✨ Unleash your alter ego! ✨ From bold graphics to dreamy aesthetics, your phone case (and skin!) is the ultimate canvas. What story will you tell? Create your custom look at Indivisual. Link in bio! #ExpressYourself #IndivisualStyle #CustomPhoneCase #TempTattooLove
• •Email Subject: Psst... Your Next Favorite Accessory is Waiting! Body: Hey [Customer Name], ready to make a statement? Indivisual is all about celebrating YOU. Design a phone case that screams your style or try on a new look with our fun temporary tattoos. Plus, enjoy [current discount offer]% off your first creation! Let your imagination run wild! [Shop Now Button]
• •Product Description Snippet (for a customizable phone case): Text: Make it pop! Make it shine! Make it totally, uniquely YOU. Our custom phone cases aren't just tough cookies (hello, drop protection!), they're your personal style billboards. Upload pics, add stickers, go wild with text – if you can dream it, you can design it. Get ready for the compliments! 😉
• •Promotional Ad Copy: Headline: Boring Phone? Never Heard of Her. Body: Life’s too short for basic. Indivisual lets you design custom phone cases and rock cool temporary tattoos that are as unique as your playlist. High-quality, super stylish, and actually affordable. What are you waiting for? Let's get creative! #BeIndivisual #PhoneArt #CreativeHub