Brand Tone

Friendly, Passionate, and Community-Focused.

Brand Values

• •Curation and Discovery
• •Customer Service Excellence
• •Environmental Responsibility
• •Support for Independents

Best Practices

• •Lead with Passion: Always write from the perspective of a genuine beer lover. Use enthusiastic and descriptive language that shows you're excited about the products, not just selling them.
• •Keep it Personal and Approachable: Use "we" and "you" to create a direct conversation with the customer. Share behind-the-scenes stories, like the journey to becoming carbon-negative, to humanize the brand.
• •Highlight the "Why": Don't just list products; explain why you chose them. Emphasize the support for independent breweries and the joy of discovery. This reinforces your values in every piece of copy.
• •Weave in Your Values: Seamlessly integrate your commitment to sustainability and great service into your messaging. Phrases like "every order helps us plant a tree" can be added to order confirmations, footers, and social posts to consistently remind customers of your brand's positive impact.
• •Amplify Your Community's Voice: Regularly feature customer reviews and user-generated content in your marketing. This not only provides social proof but also ensures your tone aligns with the positive, community-focused way your customers already perceive you.

Social Perception

INDII Brew Co. is perceived very positively by its customers. The public perception, as gleaned from online reviews, is that of a reliable, high-quality, and trustworthy retailer. Customers feel they are dealing with "lovely people" who are passionate about their products and go above and beyond in terms of service. The brand is seen as a valuable local business in the Ripponden area and a dependable online source for craft beer enthusiasts. Their environmental efforts likely enhance this positive perception among ethically-minded consumers.

Copy Examples

• •Your weekend adventure has arrived. 🗺️ Six unique breweries, six incredible stories, one box. The INDII Brew Club is your monthly ticket to discovering the best in independent craft beer. What style are you hoping to find in your next box? #IndiiBrewCo #CraftBeer #BeerSubscription #DrinkIndie #DiscoverNewBeer
• •Psst... Fresh Drops & A Forest Update! 🌳
• •Get ready for a juice bomb. This New England IPA from [Brewery Name] is an explosion of tropical sunshine. We're talking mango, passionfruit, and a hint of citrus, all wrapped up in a soft, hazy body. We only grabbed a few kegs of this, so get it before it's gone. A perfect pour for a sunny afternoon.
• •Headline: Great Beer, Good Vibes. Sub-headline: Shop hundreds of independent craft brews and help us plant a forest. One tree planted for every order. Button: Shop Now
• •Tired of the same old shelf? At INDII Brew Co., we live to find the most exciting craft beers from independent breweries so you don't have to. From hazy IPAs to rich stouts, find your next favourite today. Get 10% off your first order and enjoy fast, friendly delivery straight to your door.