Brand Tone

practical, direct, product-focused

Brand Values

• •Quality and Durability
• •Customization and Personalization
• •Variety and Comprehensiveness
• •Functionality and Practicality
• •Efficiency

Best Practices

• •Lead with Practical Benefits: Start every description by answering "What does this do for me?". For example, instead of "Beautiful sticker," use "Weather-resistant car decal that lasts for years."
• •Always Mention Material Quality: Consistently reference the use of "German brand foil," "Orafol," or "high-grade materials" to reinforce the core value of quality and justify the price point.
• •Keep it Simple and Direct: Avoid jargon, storytelling, and overly emotional language. The copy should be scannable, using bullet points for specifications like dimensions, material, and application instructions.
• •Highlight Customization Options Clearly: When a product is customizable, make it the central point of the copy. Use action-oriented phrases like "Personalize with your text," "Upload your photo," or "Choose your color and size."
• •Use Consistent Terminology: Standardize terms across the website and all sales channels. For example, always use "Wandtattoo" or "Autoaufkleber" consistently in German-language contexts, and stick to direct translations like "Wall Tattoo" or "Car Decal" for any English materials, ensuring clarity for the customer.

Social Perception

Functional, volume-based online seller, with perception primarily based on product quality and transaction, due to limited public brand persona and social media engagement.

Copy Examples

• •Transform your living space in minutes. Our wall tattoos are cut from matte, high-grade Orafol brand foil that blends seamlessly onto Raufaser and other smooth surfaces. Precision-cut for easy application. Made in Germany for lasting quality.
• •Your Idea, Our Production. Get custom stickers, foils, and signs made to your exact specifications. High-quality printing and durable materials for personal or business use. Get a quote today.
• •Durable, Custom Signage & Decals for Your Business
• •Clearly label what matters. Our personalized name stickers are perfect for school, daycare, and professional use. Waterproof, durable, and available in multiple styles and colors. Order once, and stay organized all year.
• •Need Custom Decals? | INDIGOS UG - Sticker Professionals | 60,000+ Designs & Custom Orders | German Quality Foil | Shop Now