Brand Tone

Aspirational & Ethereal, Confident & Reassuring, Approachable & Trendy, Elegant & Unique

Brand Values

• •Durability & Quality
• •Individuality & Self-Expression
• •Affordable Luxury
• •Customer Satisfaction
• •Growth & Ambition

Best Practices

• •Emphasize "Worry-Free Wear": Consistently highlight the waterproof, tarnish-free, and hypoallergenic benefits. Use phrases like "live in your jewelry," "wear it everywhere," and "made to last" to build confidence.
• •Speak to Individuality: Use language that empowers customers to express themselves. Words like "unique," "your story," "self-expression," and "personal style" resonate with this value.
• •Maintain an Elegant yet Approachable Voice: Combine sophisticated descriptions of the jewelry's aesthetic with friendly, direct language, especially on social media. Avoid overly technical jargon.
• •Visually Align Copy: Ensure that the tone of the copy is reflected in the imagery used. Dreamy, aspirational visuals should be paired with evocative language, while product-focused shots can benefit from clear, confident copy.
• •Incorporate Social Proof Authentically: When using testimonials or UGC, ensure the language feels genuine and aligns with the overall brand voice. Highlight key positive experiences that reinforce brand values (e.g., "I've showered with it every day and it still looks new!").

Social Perception

Primarily positive, with many customers and influencers praising the aesthetic appeal, affordability, and waterproof/tarnish-free qualities. Some mixed reviews exist, pointing to potential quality concerns, but reviews focusing on the jewelry are mostly favorable.

Copy Examples

• •✨ Shine On, Worry-Free. Your Everyday Luxe Awaits. ✨ Dive into life with Indigo Lune. Our stunning 18K gold-plated pieces are waterproof, tarnish-free, and designed to celebrate *you*. From sun-drenched adventures to cozy nights in, wear your story, beautifully. Backed by our 2-year warranty. #IndigoLune #WaterproofJewelry #EverydayMagic
• •Meet Your New Obsession: Jewelry That Keeps Up. Tired of taking your treasures off? Indigo Lune is made for living. Sweat, swim, shower – our hypoallergenic, tarnish-proof jewelry stays as golden as the moment you fell in love with it. Discover pieces as resilient and radiant as you are. #LastingLuster #IndigoLuneStyle
• •Unlock Your Unique Sparkle. Effortless Elegance, Built to Last. Indigo Lune isn't just jewelry; it's an expression. Crafted for individuality, our elegant designs are made with durable 18K gold plating and a stainless steel base, so you can make a statement, day in, day out. Find the pieces that speak your language. #MyIndigoLune #StatementStyle
• •The Secret to Effortless Stacks? Indigo Lune. Layer up the luxe without the worry. Our waterproof and tarnish-free rings, necklaces, and bracelets are designed for your unique creative expression. Mix, match, and live in your layers. What will your stack say about you today? Shop now and enjoy our 2-year warranty. #StackableStyle #IndigoLuneGlow
• •Gift the Glow: Timeless Pieces, Enduring Quality. Searching for that perfect something? Indigo Lune offers beautifully crafted, waterproof, and tarnish-free jewelry that’s made to be cherished. Elegant designs, a 2-year warranty, and the promise of lasting shine. Give a gift that truly keeps on giving. #IndigoLuneGifts #PreciousMoments