Brand Tone

Friendly and Approachable, Enthusiastic and Upbeat, Helpful and Customer-Focused, Accessible and Inclusive

Brand Values

• •Style & Fashionability
• •Affordability & Value
• •Customer Satisfaction
• •Care & Curation
• •Community Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., friendly, enthusiastic, helpful), including "do's and don'ts" for language, common phrases, and emoji use. Share this with anyone creating content.
• •Know Your Audience: Continue to speak directly to your target demographic (women looking for stylish, affordable fashion) using language and references that resonate with them.
• •Be Consistent Across All Channels: Ensure the tone used on Facebook, Instagram, your website, email marketing, and in-store signage is harmonious.
• •Use "We" and "You" Inclusively: Foster a sense of community and direct connection by using "we" (Indigo Lounge) and "you" (the customer) in your communications. Phrases like "We've picked this just for you!" enhance this.
• •Inject Personality: Don't be afraid to let the brand's passion for fashion and customer satisfaction shine through. Use enthusiastic adjectives, share styling tips, and engage authentically with comments and messages. Keep it human and relatable.

Social Perception

Within its niche, it's perceived as a go-to for affordable and stylish women's fashion. The focus on "great quality & value" likely resonates well with their target audience.

Copy Examples

• •☀️ Hello Sunshine! ☀️ Get ready to brighten your wardrobe with our stunning new collection, just landed at Indigo Lounge! ✨ From breezy dresses to chic tops, we've handpicked pieces you'll absolutely adore. Pop in-store (Kirkcaldy & Dunfermline) or tap the link in bio to shop online! #IndigoStyle #NewCollection #AffordableFashion #SummerVibes
• •Treat Yourself! 😍 Our [Seasonal] Sale is ON NOW at Indigo Lounge! Snag those fabulous finds you've been eyeing at prices you'll love. Don't miss out – great style waits for no one! Shop sale: [Link] #IndigoLoungeSale #FashionDeals #StylishSavings
• •Meet your new favourite knit! 🍂 This cosy yet chic cardigan is perfect for those cooler days. Crafted for comfort and style, it’s a versatile piece that will take you from a casual coffee run to an evening out. We love it, and we know you will too! Handpicked with love, just for you. #KnitwearLove #AutumnStyle #IndigoLounge
• •Got a style question or need a little fashion advice? 😊 Our friendly team at Indigo Lounge is always here to help you find that perfect piece! We believe in great quality, amazing value, and even better customer service. Come say hi or drop us a message! #CustomerLove #FashionHelp #IndigoBoutique
• •At Indigo Lounge, we're passionate about bringing you fabulous ladies' fashion and unique gifts that don't break the bank. From our stores in Kirkcaldy & Dunfermline to our online boutique, every item is handpicked with love, ensuring you get great quality and style, every time. We're more than just a shop; we're your go-to for a touch of everyday glamour! ✨ #OurStory #AffordableStyle #IndigoLounge