Brand Tone

Welcoming, Quality-Focused, and Spirited

Brand Values

• •Quality
• •Service
• •Integrity
• •Innovation
• •Teamwork
• •Caring
• •Respect
• •Compassion
• •Effort

Best Practices

• •Always Emphasize Quality and Artistry: Use descriptive adjectives that highlight the premium materials, durability, and the beauty of the designs in product descriptions and social media posts (e.g., "vibrant, textured art," "premium 18/8 stainless steel," "expertly crafted").
• •Maintain a Welcoming and Inclusive Voice: Start website banners, email newsletters, and social media captions with inviting language. Address the customer directly and make them feel part of the Indigo Falls community (e.g., "Your perfect game day companion awaits," "Discover designs you'll love").
• •Celebrate Passion and Spirit: Especially when promoting collegiate gear, use enthusiastic and spirited language. Connect products to the excitement of game days, alumni pride, and student life (e.g., "Cheer on your team in style," "The ultimate fan accessory").
• •Be Helpful and Solution-Oriented: In all communications, including FAQs, product care guides, and customer service responses, ensure the tone is supportive, clear, and focused on providing value and solutions, reflecting the brand's "Service" and "Caring" values.
• •Showcase Values Subtly: Weave in elements of the brand's core values like "Integrity" and "Innovation" by being transparent about product features, highlighting unique design processes, and sharing stories that resonate with effort and compassion, such as community involvement if applicable.

Social Perception

Indigo Falls is generally perceived very positively by its customers. Customers frequently praise the product quality, aesthetic appeal, and customer service.

Copy Examples

• •Headline: Show Your Colors. Sip with Pride. Body: From the tailgate to the lecture hall, carry your team spirit with Indigo Falls. Our officially licensed collegiate drinkware features vibrant, durable designs to keep your game day sips perfectly chilled (or piping hot!). Explore your university’s collection today!
• •Headline: Artistry You Can Hold. Body: Discover drinkware that’s as unique as you are. Indigo Falls collaborates with talented artists to bring you stunning, textured designs on premium stainless steel tumblers and ceramic mugs. Elevate your everyday.
• •Headline: Built for Adventure. Designed for Life. Body: Whether it’s a campus trek or a weekend escape, our Indigo Falls totes and coolers are crafted for durability and style. Pack your passion and go wherever life takes you.
• •Headline: The Perfect Gift for Every Fan. Body: Searching for a thoughtful present? Indigo Falls offers beautifully designed collegiate merch and artistic drinkware that’s sure to impress. Give a gift that’s both practical and personal.
• •Headline: More Than Just a Tumbler. It's a Statement. Body: Express your style and passions with Indigo Falls. Our innovative drinkware combines top-tier insulation with eye-catching designs, making every sip an experience. Find your new favorite today.