Brand Tone

Creative & Whimsical, Enthusiastic & Passionate, Approachable & Community-Oriented, Transparent

Brand Values

• •Uniqueness & Innovation
• •Quality
• •Creativity
• •Customer Satisfaction & Honesty
• •Playfulness/Fun

Best Practices

• •Embrace Playful Language & Puns: Reflect the brand's whimsical nature ("Indigo Bananas," "indie(s) go bananas") by incorporating lighthearted wordplay and fun descriptions in product names, social media, and website copy.
• •Use Enthusiastic and Descriptive Adjectives: Convey the excitement and visual appeal of the polishes by using vivid and often sensory language that captures their unique qualities (e.g., "mesmerising," "dazzling," "magical," "vibrant," "deliciously vampy").
• •Maintain an Approachable and Friendly Voice: Write as if you're talking to a fellow nail polish lover. Use contractions, occasional emojis where appropriate (especially on social media), and a generally warm, inviting style.
• •Highlight Uniqueness and Craftsmanship: Consistently emphasize what makes Indigo Bananas special – the indie spirit, the unique formulas, the "artisan" quality, and the care that goes into creating each polish.
• •Be Transparent and Informative (but still fun!): While keeping the tone light, ensure product descriptions are detailed and honest, providing information on finish, application, and any special characteristics (like potential for staining or if a top coat enhances the effect), as this is valued by the community. This builds trust without sacrificing the playful personality.

Social Perception

Highly Regarded by Enthusiasts, Artisan Quality, "Collector's Items", Reliable & Trustworthy, Exciting and "Wow" Factor

Copy Examples

• •Warning: May cause spontaneous exclamations of 'WOW!' ✨ Our newest creation, 'Cosmic Cackle,' is here to bewitch your nails. A galaxy of swirling duo-chrome purple that shifts to a mischievous teal, with a sprinkle of holographic hexes for extra magic. Ready to go bananas for this one? 😉 Link in bio to catch this limited brew!
• •Meet 'Mermaid's Mischief' – because who says mythical creatures can't have a little fun? This ain't your average turquoise. We've swirled in an iridescent green shimmer that flashes gold in the sun, like scales catching light. Smooth as a calm sea to apply, and opaque in two playful coats. Go on, make some waves!
• •Psst... Your nails called, they're craving some Indigo Bananas magic! ✨🍌
• •If your Monday mood was an Indigo Bananas polish, what unique finish would it be? A fiery holographic to tackle the week, or a dreamy multichrome to get lost in? Share your vibe! 👇 #IndigoBananas #Moodicure
• •We're Indigo Bananas, and we believe nail polish should be an adventure! Born from a love of unique colours and a dash of playful punnery, we handcraft small batches of wow-inducing lacquers. From mesmerising multichromes to holos that demand a closer look, we're all about adding a little sparkle and a lot of fun to your fingertips. Thanks for going bananas with us!