Brand Tone

Proud & Celebratory, Empowering & Inspirational, Inclusive & Welcoming, Modern & Trendy, Respectful & Authentic, Resilient & Reclaiming

Brand Values

• •Cultural Preservation & Celebration
• •Empowerment
• •Representation
• •Authenticity
• •Inclusivity
• •Community
• •Storytelling
• •Reclamation

Best Practices

• •Center Indigenous Voices & Stories: Always prioritize authentic representation. When featuring artists, let their voice and story be central. Use quotes and direct input where possible.
• •Use Empowering and Positive Language: Focus on terms like "celebrate," "honor," "empower," "strength," "resilience," "pride," and "vibrant." Avoid language that evokes victimhood; instead, highlight agency and cultural richness.
• •Be Inclusive and Welcoming: While celebrating Indigenous identity, ensure the language invites everyone to appreciate and respectfully engage with the culture. Explicitly state that the apparel is for all who wish to support and honor Indigenous art.
• •Educate and Inform Respectfully: Use opportunities to share the meaning behind designs, symbols, or collections (like the Medicine Line or Red Dress Day). Provide context that enriches the customer's understanding and appreciation.
• •Maintain a Tone of Modernity Rooted in Tradition: Reflect the fusion of contemporary style with timeless Indigenous artistry. The language should feel current and accessible while always respecting the depth and significance of the cultural elements.

Social Perception

Positive & Respected, Culturally Significant, High Quality & Unique, Empowering & Inspiring, Welcoming to All

Copy Examples

• •Headline: Wear Your Heritage. Share Your Story. Body: Our latest collection, designed by Indigenous artists, weaves ancient traditions with modern style. Each piece is more than fashion—it's a statement of pride, resilience, and vibrant culture. Discover the story within the stitches. #INAC #IndigenousArt #CultureInFashion
• •Headline: Beyond Apparel: A Movement. Body: At INAC, every design empowers Indigenous artists and celebrates our rich heritage. Join us in wearing and sharing the stories that shape who we are. Affordable, inclusive, and authentically Indigenous. #IndigenousNationsApparel #SupportIndigenousArtists #WearYourValues
• •Headline: Reclaimed. Reimagined. Respected. Body: INAC: A name reborn to represent the strength and beauty of Indigenous Nations. Explore apparel that honors our past, celebrates our present, and inspires our future. For everyone who values culture and creativity. #INACPositive #IndigenousPride #FashionWithMeaning
• •Headline: The Medicine Line: Wear the Wisdom. Body: Introducing our new Medicine Line, honouring the sacred plants and teachings passed down through generations. Each garment is a connection to the land, to healing, and to our identity. This is more than clothing; it’s a reminder. #INACMedicineLine #SacredTraditions #IndigenousHealing
• •Headline: Art That Travels With You. Body: From vibrant tees to statement hoodies, INAC brings Indigenous artistry to your everyday. Every purchase supports Indigenous creators and helps share their powerful narratives with the world. Find your piece of heritage today. #IndigenousOwned #CulturalExpression #ModernIndigenousStyle