Brand Tone

passionate, knowledgeable, friendly, and community-focused

Brand Values

• •Independence
• •Quality & Curation
• •Community & Experience
• •Knowledge & Education
• •Support for Local

Best Practices

• •Stay Passionate & Enthusiastic: Let your genuine love for independent beer shine through. Use evocative language to describe flavours and brewing processes.
• •Be Knowledgeable but Accessible: Share your expertise without being intimidating. Break down complex beer jargon into easy-to-understand terms, as seen in your "Your Guide To Beer".
• •Foster Community Spirit: Address your audience directly and inclusively ("join our happy beer loving community!"). Encourage interaction and make customers feel like part of the Indiebeer family.
• •Champion Independence Authentically: Consistently highlight the value of supporting independent breweries. Explain *why* it matters (quality, innovation, local economy).
• •Maintain a Friendly & Welcoming Voice: Even when discussing industry issues, keep the overall tone approachable and positive. Ensure all communications, from product descriptions to social media replies, reflect the "friendly service" your customers praise.

Social Perception

Indiebeer is highly regarded by its customers and the local community as a trusted source and advocate for Indie Beer. It's perceived as a go-to beer place and a valuable local asset with overwhelmingly positive reviews.

Copy Examples

• •🚨 Fresh Hop Alert! 🚨 Straight from the [Brewery Name] brew kettle, [Beer Name] has landed! This fiercely independent brew is bursting with [flavour notes]. Support true indie & taste the passion. Shop now & join the movement! #IndieBeer #CraftBeerRevolution #DrinkIndie
• •Your happy place awaits. 😊 Escape the everyday and dive into a world of incredible independent beer at our Holloway Road taproom. Friendly faces, expert advice, and over 400 curated brews. What are you waiting for? #IndieBeerShop #LondonBeer #CraftBeerCommunity #Holloway
• •Confused by Kolsch? Puzzled by Pilsner? 🤔 Let us be your guide! Our 'Your Guide To Beer' is packed with everything you need to know to find your next favourite brew. Explore styles, learn the lingo, and drink better beer! Link in bio. #BeerEducation #CraftBeer101 #IndieBeerExperts
• •Can't make it to Holloway? No problem! Our online shop brings the best of Indiebeer right to your doorstep. Handpicked selections from the UK's finest independent breweries, delivered fresh. Discover unique flavours you won't find anywhere else. #OnlineBeerShop #CraftBeerDelivery #SupportSmallBreweries
• •Choose Real. Choose Indie. Every sip of beer from an independent brewery is a vote for quality, passion, and community. Big beer can't replicate that. See our latest collection of truly independent brews and taste the difference. #SupportIndieBeer #GenuineCraft #BeerLovers