Tono de Marca

inspirational, mindful, and warm

Valores de Marca

• •Conscious Consumption
• •Aesthetic Curation
• •Quality & Craftsmanship
• •Sustainability
• •Inspiration for Daily Living

Mejores Prácticas

• •Lead with ‘Why,’ Not ‘What’: Start with the emotional benefit or value (e.g., "Create a calm space") before detailing the product features.
• •Use Mindful Language: Incorporate words like "conscious," "thoughtful," "curated," "intentional," and "mindful" to consistently reinforce brand values.
• •Maintain a Warm and Personal Tone: Address the customer directly and personally (e.g., "your home," "we believe"). Ask questions in social media captions to foster a sense of community.
• •Tell the Story Behind the Products: Briefly mention the craftsmanship, the material, or the brand you've partnered with (e.g., "Handcrafted by artisans," "From our friends at House Doctor"). This adds a layer of authenticity.
• •Ensure Visual and Textual Harmony: Every piece of copy should match the serene, minimalist, and warm aesthetic of the brand's photography. The words should evoke the same feeling as the images.

Percepción Social

A niche, high-quality online boutique for design-savvy and environmentally aware consumers; independent, value-driven, authentic, and focused on building genuine connection with its audience, providing unique, well-made products that align with a lifestyle of intentionality and beauty.

Ejemplos de Copy

• •Welcome beauty and intention into your space. Our new collection is thoughtfully curated to bring a sense of calm and character to your home. Discover pieces you’ll treasure for years to come. #GoodsForLiving
• •The heart of the home deserves the best. Explore our selection of consciously crafted kitchen goods, designed for both function and beauty. Make every meal a mindful moment.
• •Subject: A little inspiration for your week... Hi [Name], We believe that the small things make the biggest difference. A handcrafted mug for your morning coffee, a soft blanket for a quiet evening. Find your own small joy in our latest arrivals.
• •Choose well, make it last. From recycled glassware to organic cotton throws, our commitment is to products that are kind to your home and the planet. Shop our sustainable selection.
• •More than just a vase, it’s a vessel for beauty. Hand-finished with a unique glaze, this piece brings a touch of artistry to any corner. Perfect for a single stem or as a standalone object. A conscious choice for a considered home.