Brand Tone

Elegant, ornate, aspirational, regal, service-oriented, celebratory, focused on quality and craftsmanship, and customer satisfaction.

Brand Values

• •Elegance
• •Quality
• •Customization
• •Customer satisfaction
• •Celebration of special moments

Best Practices

• •Consistently emphasize the quality of fabrics.
• •Highlight the intricacy of embroidery and embellishments.
• •Promote the option for customization.
• •Showcase customer testimonials and reviews.
• •Use high-quality images and videos to represent products accurately.

Social Perception

A brand perceived as offering high-quality, customizable lehengas for special occasions, with a focus on customer satisfaction, while addressing common concerns about online ethnic wear purchases.

Copy Examples

• •Discover our exquisite Georgette Silk Wedding Wear, featuring intricate embroidery, zari work, and sequins.
• •Experience the luxury of our Customized Stitch Lehenga Choli, tailored to your unique preferences.
• •Make your special moments unforgettable with our premium quality fabrics and handcrafted designs.
• •Elevate your bridal couture with The Indian Lehenga.
• •Indulge in the opulence of our latest Party Lehenga Choli collection, crafted with high-quality fabric and express delivery available in the USA and UK.