Tono de Marca

Authoritative, Educational, and Traditional; formal and direct, emphasizing history, expertise, and quality.

Valores de Marca

• •Legacy and Experience
• •Educational Excellence
• •Quality and Accuracy
• •Comprehensiveness
• •Reliability and Professionalism

Mejores Prácticas

• •Always integrate the brand's long history (since 1936) and expertise into the messaging. Use phrases like "A trusted name for over 80 years," "Publishers of distinction," or "The cartography experts."
• •The tone should be more informative than emotive. Focus on the features, benefits, and educational value of the products. Instead of "Your kids will love this," use "Designed to enhance cognitive skills and geographical knowledge."
• •Avoid slang, overly casual language, or excessive use of emojis. The voice should reflect a reputable, long-standing institution. This is especially important for B2B communications.
• •Tailor the message for the audience. Use professional, benefit-driven language for educators and distributors. Use slightly warmer, benefit-oriented language (e.g., "help your child learn") for parents.
• •Use descriptive words that reinforce the brand's commitment to quality. Mention the "premium paper," "state-of-the-art printing," "accurate data," and "durable lamination" to justify the product's value and the brand's reputation.

Percepción Social

Perceived as a traditional and dependable institutional supplier. For B2B, a reliable, go-to source; for B2C, an old-school, no-frills store for specific educational items, not modern or trendy.

Ejemplos de Copy

• •For over 80 years, Indian Book Depot (Map House) has been the trusted partner for educational institutions across India. Our curriculum-aligned charts, detailed maps, and educational books are crafted for quality and accuracy. Explore our bulk purchasing options and give your students the tools for excellence.
• •From their first letters to exploring the world map, our collection of educational books and charts makes learning an adventure. Built on decades of trust, our products are designed to be durable, accurate, and engaging for young minds. #EducationalToys #ChildrensBooks #LearningAtHome
• •A digital screen can't replace the tactile experience of a beautifully detailed map. As master publishers since 1936, we offer an unparalleled collection of political, physical, and historical maps for collectors, students, and enthusiasts. Discover the quality that has defined us for generations.
• •Three generations, over 80 years, and one mission: to provide the highest quality educational resources. Indian Book Depot (Map House) continues its commitment to accuracy, quality, and education for all. Thank you for being part of our journey.
• •Our globes are more than just a model; they are a tool for discovery. With vibrant colors, clear labeling, and durable construction, they are the perfect addition to any classroom or study room. Teach your child about geography in the most interactive way possible.