Brand Tone

authentic, down-to-earth, and slightly humorous

Brand Values

• •Tradition and Simplicity
• •Quality Ingredients
• •Small-Scale Craftsmanship
• •Local Identity

Best Practices

• •Embrace Simplicity: Your strength is your straightforwardness. Avoid complex marketing language. Use short sentences and direct, honest descriptions.
• •Highlight the "Nano" in Nanobrewery: Consistently remind your audience that you are a small-scale producer. Use words like "small-batch," "hand-brewed," and "brewed in a pot" to reinforce the artisanal quality of your products.
• •Lean into Your Indiana Roots: Continue to use regional language and references like "Hoosier." This builds a strong, local brand identity that can be a unique selling proposition.
• •Let the Humor Shine Through: The playful product names are a great asset. Don't be afraid to inject this lighthearted humor into other areas of your copy, from product descriptions to email newsletters.
• •Focus on "Real" Ingredients: Always emphasize the "no preservatives or additives" and "whole leaf" aspects of your tea. This appeals to customers looking for natural and high-quality products. Your copy should reflect transparency and a commitment to purity.

Social Perception

Due to limited online presence, the perception is primarily shaped by the brand's self-presentation as a small, local business focused on producing a high-quality, unpretentious product. There is little to no user-generated content or public discussion.

Copy Examples

• •No frills. No fuss. Just real, slow-brewed tea. We're Indiana Tea. We believe great tea doesn't need to be complicated. That's why we brew our teas the old-fashioned way, in a pot with whole leaves. It’s that simple. Taste the difference tradition makes.
• •Sweet Tea, the Northern Way. Meet Hoosier Tea Daddy. It's the sweet tea you love, but with a Northern sensibility—less sugar, all flavor. Brewed slow for a smooth finish that's pure Indiana.
• •We're not a big corporation. We're a couple of folks with a pot and a passion for real tea. Indiana Tea started in a small kitchen, not a boardroom. We're a nanobrewery dedicated to making bottled teas that taste like... well, tea. No preservatives, no weird stuff. Just quality leaves and a bit of patience.
• •Your afternoon pick-me-up shouldn't be a science experiment. Ours is just traditionally steeped, whole leaf tea. Simple, smooth, and seriously good. #IndianaTea #SlowBrew #RealTea
• •Tired of bland, mass-produced tea? We get it. Give our traditionally brewed, small-batch teas a try. Your taste buds will thank you. Get 10% off your first order and discover what real tea tastes like.