Brand Tone

Professional, Experienced, and Reliable. Also Community-Oriented and Customer-Focused, Principled and Ethical

Brand Values

• •Integrity and Honesty
• •Quality and Expertise
• •Customer Focus/Service
• •Family-Oriented
• •Compassion
• •Innovation and Adaptability
• •Community Involvement
• •Sustainability

Best Practices

• •Emphasize Heritage and Experience: Consistently weave in the company's long history (since 1915) and status as the oldest distributor to reinforce reliability and trustworthiness.
• •Highlight Core Values: Regularly incorporate keywords related to your core values, such as "integrity," "quality," "honesty," "expertise," and "customer service," in your communications.
• •Focus on Customer Solutions and Benefits: Frame product and service descriptions around how they help the customer achieve their goals, operate efficiently, and succeed.
• •Maintain a Professional yet Approachable Voice: While showcasing expertise, ensure the language is clear, direct, and welcoming, reflecting the "family-like" and "small-town atmosphere" approach.
• •Showcase Community and Industry Involvement: Share stories and updates about community engagement, charity work, and industry leadership (like involvement in the Indy 500 or sustainability efforts) to build a well-rounded and positive brand image.

Social Perception

Indiana Oxygen is generally perceived as a long-standing, reputable company with deep roots in its community, particularly known for its longevity and expertise in the gas and welding supply industry. They are seen as a significant local employer and a company with a strong family heritage. While there are some indications of customer service issues (like billing and supply consistency mentioned in one forum), their efforts to improve processes through technology like TrackAbout suggest a commitment to addressing such concerns and maintaining customer trust. Their involvement with the Indianapolis 500 and local charities likely contributes positively to their public image.

Copy Examples

• •Headline: Over a Century of Trust, Powering Your Progress. Body: Since 1915, Indiana Oxygen has been the bedrock of reliability for industries across the Midwest. We deliver more than just gases and welding supplies; we provide the expertise and unwavering service your business depends on to thrive. Partner with experience. Partner with Indiana Oxygen.
• •Headline: Your Project. Our Priority. Unmatched Service Since 1915. Body: At Indiana Oxygen, we understand that your work demands precision and dependability. That's why we're committed to providing not only the highest quality industrial gases and welding equipment but also the dedicated support and expertise built over four generations. Let's build something great, together.
• •Headline: More Than a Supplier – We're Your Partner in Performance. Body: For over 100 years, Indiana Oxygen has been committed to the success of our customers. From large corporations to local workshops, we offer tailored solutions, expert advice, and a family commitment to integrity and quality. Experience the Indiana Oxygen difference.
• •Headline: The Right Products, The Right Advice, Every Time. Body: Navigating the complexities of industrial gases and welding supplies is our specialty. With Indiana Oxygen, you get access to a comprehensive inventory and a team dedicated to ensuring you have exactly what you need to operate efficiently and safely. Quality you can count on, from a name you trust.
• •Headline: Fueling Indiana's Industries with Integrity and Expertise. Body: As America's oldest gas and welding supply distributor, Indiana Oxygen proudly upholds the values of honesty, quality, and unparalleled customer service. We're invested in our communities and the businesses that build them. Choose a legacy of excellence for your supply needs.