Brand Tone

Confident and Empowering, approachable and friendly, youthful and trendy

Brand Values

• •Body Positivity and Inclusivity
• •Authenticity
• •Quality

Best Practices

• •Always Use Inclusive Language: Avoid terms that could alienate any part of your audience. Focus on celebrating diversity.
• •Keep it Conversational: Write as if you're talking to a friend. Use contractions and a friendly, approachable tone.
• •Lead with Confidence: The brand's voice should always be empowering. Use strong, positive language.
• •Engage with Your Community: Actively respond to comments and messages. Feature user-generated content to show appreciation and build loyalty.
• •Stay True to Your Visuals: Ensure that the tone of your copy matches your visual identity. The images and the words should tell the same story of a confident, youthful, and inclusive brand.

Social Perception

Positive, community-focused, fashion-forward

Copy Examples

• •Ready for the sun? ☀️ Our new collection has just dropped! Designed to make you feel like the goddess you are. Tap the link in our bio to find your perfect fit.
• •Hey, gorgeous! Don't just swim, make a splash. Our latest swimwear is here to hug you in all the right places. Get 15% off your first order with code: NEWBABE.
• •That feeling when you find the perfect bikini. 😉 #IndianaSwimwear #SummerVibes #BeachReady
• •Tired of swimwear that doesn't get you? At Indiana, we celebrate every body. Discover our range of styles, from cheeky to full coverage, and find the suit that's as unique as you are.
• •Confidence is your best accessory. We're just here to provide the swimwear. Welcome to Indiana.