Brand Tone

Authentic & Artisanal, Elegant & Sophisticated, Empowering & Expressive, Conscious & Responsible, Warm & Community-Oriented, Descriptive & Evocative

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Sustainability & Environmental Responsibility
• •Timelessness & Versatility
• •Inclusivity
• •Empowerment
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Authentic, Elegant, Empowering, Conscious, Warm) and values. Provide examples of "do's and don'ts" for language, sentence structure, and specific word choices. This ensures anyone writing for the brand is aligned.
• •Emphasize Storytelling: Focus on the narrative behind the products – the artisans, the handcrafted processes (like block printing), the inspiration from Indian heritage, and the sustainable journey. This reinforces authenticity and craftsmanship.
• •Use Evocative and Sensory Language: Describe the feel of the fabrics, the richness of the colors, and the artistry of the designs to engage the customer's imagination and connect with the "elegant" and "expressive" aspects of the tone. For example, "rich Shahi Bej color adds a touch of elegance and timeless charm," or "Turquoise Blue color, reminiscent of the turquoise hue found in seashells, adds a refreshing and vibrant touch."
• •Maintain a Customer-Centric and Empowering Approach: Frame copy around how the clothing makes the customer feel and how it allows them to express their individuality. Use inclusive language and highlight the comfort and versatility of the garments.
• •Be Consistent Across All Platforms: Ensure the tone and messaging are harmonious across the website, Instagram captions, email marketing, product descriptions, and any customer service interactions. Regularly review content to check for consistency.

Social Perception

The brand seems to be perceived as offering genuine, aesthetically pleasing Indian-inspired contemporary wear. Their shipping policy also mentions using "luxury logistics services" and insuring shipments, which could contribute to a perception of a premium and reliable service.

Copy Examples

• •Headline: Label16: Weave Your Own Story. Discover handcrafted elegance that speaks to you. Body: At Label16, fashion is more than just clothing; it's a canvas for your unique spirit. Our latest collection, rich in artisanal block prints and luxurious Chanderi, invites you to express your individuality with timeless grace. Wrap yourself in comfort, quality, and the beauty of self-expression. Explore designs born from tradition, made for today.
• •Social Media Post (Image: Model wearing a vibrant Kurta set in a natural setting): Caption: Let your style bloom. 🌸 Our 'Azure Elegance' Kurta Set, crafted from soft, breathable cotton linen, is a celebration of comfort and sophisticated design. Intricate embroidery meets a relaxed silhouette, empowering you to move through your day with grace and confidence. Feel beautiful, feel you. #Label16 #HandcraftedFashion #IndianElegance #SustainableStyle #ExpressYourself
• •Product Description Snippet (for a block-printed dress): Meet the 'Rosy Petals' Block Printed Dress – where timeless artistry meets modern femininity. Each motif is a testament to the hands that crafted it, telling a story of heritage and meticulous care. Made with breathable cotton for all-day comfort, this versatile piece transitions effortlessly from sunlit brunches to starlit evenings. Embrace the charm of handcrafted, sustainable fashion.
• •Email Subject Line: Discover the Soul of Indian Craftsmanship with Label16’s New Arrivals ✨ Email Body Snippet: Dear [Customer Name], At Label16, we believe in fashion that feels personal and tells a story. Our new 'Summer Breeze' collection is here, featuring timeless pieces handcrafted with love and a commitment to sustainable practices. From flowing dresses to elegant kurta sets, find your unique expression. Join our community of style-conscious individuals and wear your values.
• •Brand Story Snippet for Website: More than threads and fabric, Label16 is a celebration of you. Born in the vibrant heart of Jaipur, we are a community dedicated to crafting high-quality, sustainable fashion that empowers self-expression. Each piece, from our hand-blocked prints to our timeless designs, is created with a passion for individuality and a respect for our planet. Wear not just a garment, but a piece of art that reflects your unique style.