Brand Tone

Celebratory & Proud, Accessible & Value-Oriented, Vibrant & Diverse, Customer-Focused & Global, Informative & Engaging

Brand Values

• •Authenticity & Tradition
• •Quality
• •Variety & Choice
• •Customer Satisfaction
• •Global Reach
• •Cultural Promotion

Best Practices

• •Embrace Indian Heritage: Consistently weave in references to Indian culture, traditions, craftsmanship, and artistry. Use evocative language that paints a picture of India's richness.
• •Highlight Authenticity and Quality: Clearly communicate that products are "made in India" and emphasize the quality of materials and craftsmanship, even when promoting value.
• •Maintain a Vibrant and Positive Voice: Use lively, descriptive, and positive language. Reflect the colors and diversity of India in the tone.
• •Be Customer-Centric and Inclusive: Address a global audience with an appreciation for Indian culture. Ensure clarity in product descriptions and shipping information. Frame promotions around customer benefit (e.g., "Go easy on your pocket!").
• •Develop a Brand Style Guide: Create a document outlining key brand messaging points, preferred terminology (e.g., specific Indian words for crafts or attire where appropriate, with explanations), and a "do's and don'ts" list for tone to ensure consistency across all writers and platforms. For instance, decide on a consistent way to refer to the blend of traditional and modern aspects of their products.

Social Perception

Emerging Online Retailer, Source for Indian Goods, Trust (Neutral to Positive), Visually Appealing (on social media), Potential for Confusion

Copy Examples

• •Homepage Banner: Discover the Soul of India. Shop thousands of authentic, handcrafted treasures and vibrant traditions, delivered to your doorstep. Unbeatable quality, unforgettable styles.
• •Social Media Post (New Saree Collection): Drape yourself in heritage! ✨ Our new collection of Banarasi Silk Sarees has arrived, each weave telling a story of timeless Indian artistry. Experience luxury without the lavish price tag. #IndiaKreations #EthnicWear #SareeLove #MadeInIndia #TraditionalGlam
• •Product Description (Spices): Taste the true essence of India! Our hand-picked selection of aromatic spices brings authentic flavors straight from Indian farms to your kitchen. Pure, potent, and packed with tradition. Elevate your cooking with IndiaKreations.
• •Email Subject Line (Festival Promotion): Celebrate [Festival Name] in Style! ✨ Shop Authentic Indian Festive Wear & Gifts + Free Shipping!
• •About Us Snippet: At IndiaKreations, we're passionate about bringing the vibrant heart of India to the world. From traditional attire to unique handcrafted gifts, every piece is a celebration of rich heritage and skilled artisanship. We believe in quality you can trust and prices that bring joy.