Brand Tone

Reassuring, Professional, and Solution-Oriented.

Brand Values

• •Independence
• •Safety & Security
• •Quality of Life
• •Reliability
• •Care & Accessibility

Best Practices

• •Lead with Empathy, Support with Facts: Always start by acknowledging the customer's need or concern (e.g., "Worrying about not hearing the phone is frustrating."). Then, follow up with the clear, factual solution your product provides (e.g., "Our phone amplifier connects in minutes to provide a loud, clear ring.").
• •Prioritize Benefits Over Features: Instead of saying, "This alarm has a 90dB output," say, "An extra-loud alarm designed to ensure you wake up on time, every time." The benefit is the outcome (waking up), not the technical specification.
• •Use Clear and Simple Language: Avoid technical jargon. The copy should be accessible and easy to understand for everyone, including those who may be older or less familiar with technology. Sentences should be short and direct.
• •Reinforce Trust and Reliability: Consistently use words like "reliable," "trusted," "secure," and "peace of mind." Mentioning respected brand names like Bellman & Symfon also builds credibility and reinforces your commitment to quality.
• •Maintain a Supportive and Professional Tone Everywhere: Whether writing a product description, an email, or a Facebook response, the voice should always be helpful, patient, and respectful. Avoid aggressive sales tactics or overly casual language to maintain the brand's position as a professional expert.

Social Perception

A vital and specialized problem-solver. An Expert Resource; Trustworthy; Discreet and Professional.

Copy Examples

• •Your home, your safety, your independence. Reliable alert systems for the hard of hearing.
• •Sleep soundly with the confidence that you'll never miss a critical alert. The Bellman Visit System connects your smoke alarm, doorbell, and phone to a powerful vibrating pad and flashing light, ensuring your safety day and night. #PeaceOfMind #IndependentLiving
• •This isn't just a watch; it's your connection to the world around you. The Bellman Watch provides discreet, vibrating alerts for your doorbell, phone calls, and in-home alarms. Move through your day with confidence and stay independent, without missing a single important moment.
• •A simple solution for never missing a visitor again.
• •Headline: Flashing Doorbells & Alarms Description: Trusted Australian supplier of Bellman & Symfon assistive tech. Vibrating smoke alarms & more. Live safely and independently. Shop now.