Brand Tone

Welcoming and Friendly, Informative and Authoritative, Helpful and Supportive, Enthusiastic and Passionate, Approachable

Brand Values

• •Visitor Focus/Hospitality
• •Knowledge and Expertise
• •Accessibility
• •Promotion of Philadelphia
• •Collaboration/Community
• •Efficiency

Best Practices

• •Always Be Welcoming: Start and end interactions with a friendly and open demeanor. Use inclusive language.
• •Prioritize Helpfulness: Frame content around solving visitor problems or enhancing their experience. Anticipate their questions and provide clear, actionable information.
• •Show Your Philly Pride (Enthusiasm): Let your genuine passion for Philadelphia shine through. Use positive and evocative language when describing the city and its attractions.
• •Maintain Authority with Approachability: Provide accurate, reliable information as the official source, but do so in a way that is easy to understand and not overly bureaucratic. Use a conversational style where appropriate, especially on social media.
• •Listen and Engage: Actively monitor social media and review platforms. Respond to comments and questions promptly and politely, reinforcing the helpful and supportive aspects of the brand. Tailor responses to the tone of the platform.

Social Perception

Essential Resource, Reliable and Trustworthy, Helpful and Knowledgeable Staff, Gateway to Philadelphia, Efficient

Copy Examples

• •Instagram Post (Image: Stunning photo of Elfreth's Alley): Step back in time on America's oldest residential street! ✨ Cobblestones, history, and charm await. What Philly hidden gems have you discovered? Share your tips below! #PhillyHistory #VisitPhilly #ElfrethsAlley #TravelTuesday
• •Facebook Ad (Targeting people planning a trip to Philadelphia): Planning your Philadelphia adventure? 🗝️ Let us be your key to the city! From iconic landmarks to hidden treasures, the Independence Visitor Center offers expert advice, tickets, and tour bookings to make your trip unforgettable. Stop by or visit phlvisitorcenter.com today! #PhillyVacation #OfficialVisitorCenter #ExplorePHL
• •Website Homepage Snippet: Welcome to Philadelphia! Your journey into history, culture, and excitement starts here. The Independence Visitor Center is your official guide to everything Philly. Get personalized recommendations, grab your attraction passes, and discover the best of the City of Brotherly Love. We're here to help you explore!
• •Tweet: Big game in town? Concert weekend? 🎶 Don't just see the main event – explore all that Philly has to offer! Swing by the Visitor Center for tips on dining, historic sites & making the most of your stay. #PhillyEvents #PHLVisitorCntr #TravelTips
• •Email Newsletter Subject Line: Your Ultimate Philadelphia Itinerary Starts Now! ✨ Insider Tips & Tickets Inside. (Body Snippet): Hello future Philly explorer! Get ready to dive into the heart of American history and vibrant city life. At the Independence Visitor Center, we're passionate about helping you craft the perfect visit. From must-see museums to delicious eats, we've got the local knowledge to guide you.