Brand Tone

Trendy and Youthful, Enthusiastic and Engaging, Approachable and Friendly, Passionate about Vintage, Informative (with a flair)

Brand Values

• •Curated Selection & Quality
• •Individuality and Style
• •Sustainability (Implied)
• •Community/Local Focus
• •Fairness (Honest Prices)

Best Practices

• •Stay Youthful and Energetic: Use vibrant language, relevant emojis (sparingly and appropriately), and an enthusiastic tone. Keep up with current slang and communication styles of the target audience, but ensure it aligns with the brand's slightly more curated feel than a completely informal one.
• •Highlight Uniqueness and Curation: Emphasize that items are "hand-picked," "curated," "unique finds," or "gems." This reinforces the value beyond just being "used."
• •Be Visually Driven: Accompany copy with high-quality, appealing photos and videos of the products, ideally styled in a way that reflects the brand's aesthetic. Let the clothes do some of the talking.
• •Maintain an Italian Flair (if applicable for wider audience): Even if targeting an English-speaking audience, occasional, well-understood Italian words or references to its Milanese heritage (e.g., "Ciao, vintage lovers!") can add authenticity and charm, but use with caution to ensure clarity. For purely Italian-speaking audiences, continue the current successful engagement.
• •Foster Community and Interaction: Ask questions, encourage comments, run polls, and feature user-generated content if possible. Make followers feel like part of the Indaco community. Respond to DMs and comments in a friendly and helpful manner, mirroring the in-store experience.

Social Perception

Go-To Spot for Vintage, Source of Unique Finds, Positive Shopping Experience, Trend-Conscious

Copy Examples

• •Milan's vintage treasure chest is unlocked! ✨ Dive into Indaco Second Hand for handpicked vintage and Y2K gems that scream *you*. Find us in Porta Venezia or raid our Vinted store! #IndacoVintage #MilanSecondHand #SustainableStyle
• •RESTOCK ALERT! 🔥 Your new favorite vintage jacket just landed at Indaco. From classic denim to retro puffers – get ‘em before they’re gone! 😉📍Via San Gregorio 11, Milano. #VintageJackets #SecondHandMilan #CoolFinds
• •Levi's lover? 👖 We get it. Our curated collection of vintage Levi's jeans has *that* perfect fit you've been searching for. Come find your denim soulmate! #VintageLevis #IndacoDenim #MilanThrift
• •BIG NEWS, vintage hunters! 🛍️ Our legendary €5 event is ON! Snag incredible pieces at an unbeatable price. This weekend only – run, don't walk! 🏃‍♀️💨 #IndacoSale #VintageBargain #MilanShopping
• •How to rock that Y2K look? 🤔 Start with a killer find from Indaco! We’re talking low-rise jeans, baby tees, and all the nostalgia. What's your fave retro trend? Share below! 👇 #Y2Kfashion #VintageStyling #IndacoSecondHand