Brand Tone

Energetic, Expansive, and Awe-Inspiring

Brand Values

• •Limitless Discovery
• •Innovation and Accessibility
• •Experiential Value
• •Community Scale

Best Practices

• •Use expansive imagery and metaphors that suggest scale, such as 'horizons' or 'limitless,' to align with the cosmic brand identity.
• •Maintain high energy by using active, punchy verbs that encourage movement and exploration to keep the tone engaging.
• •Focus on the 'Experience' by describing the emotional excitement of finding a product rather than just listing its technical specifications.
• •Keep language universal and accessible to ensure the 'General Audience' feels welcome while maintaining an air of premium excitement.
• •Reinforce brand authority by using a collective voice that positions the brand as the expert curator and guide of the vast product universe.

Social Perception

The brand is perceived as a digital 'Big Box' entity with a retro-futuristic aura, recognized for its massive inventory and reliability as a destination for variety rather than a specialized boutique.

Copy Examples

• •Welcome to the Center of Your Galaxy. From the latest tech to everyday essentials, discover a universe of possibilities curated just for you.
• •Not just a product, but a piece of the extraordinary. Expand your horizons with quality you can trust and variety you can’t find anywhere else.
• •Ready to explore? Step into incuniverse and find the 'incredible' in every click. Your journey to the best deals starts here.
• •A Universe of Savings is Orbiting Your Inbox! 🌌
• •Don't just shop. Explore. Join the incuniverse today and see what’s waiting for you on the other side of ordinary.