Brand Tone

Modern & Edgy, Premium & Exclusive, Innovative & Tech-Inspired, Relaxed & Functional

Brand Values

• •Innovation & Originality
• •Quality & Exclusivity
• •Functionality & Practicality
• •Global Perspective
• •Sustainability (Emerging)

Best Practices

• •Embrace Active & Confident Language: Use strong verbs and assertive statements. Avoid passive voice or hesitant phrasing. (e.g., "Define them" vs. "Trends can be defined").
• •Incorporate Tech & Innovation Lexicon (Subtly): Words like "digital," "innovate," "sublimate," "increment," "world-standard," "evolve" can reinforce the brand's tech-inspired and forward-thinking identity, but use them naturally, not forced.
• •Highlight Exclusivity & Uniqueness: Emphasize limited editions, unique design inspirations (subcultures, collaborations), and the idea of not being "mainstream." Use phrases that suggest discernment and being ahead of the curve.
• •Maintain a "Relaxed Premium" Feel: While edgy and premium, the copy should also reflect the "relaxed feel" and "practicality" the brand espouses. This means avoiding overly stiff or overly casual language; find a balance that is cool, sophisticated yet approachable.
• •Visual Storytelling Alignment: Ensure the copy complements the sleek, modern, and often artistic visuals seen on their Instagram and website. The words should enhance the imagery and the overall aspirational lifestyle the brand projects.

Social Perception

Closely Tied to Mackenyu Arata, Hype & Desirability (for collaborations), Niche Fashion Label, Developing Brand Awareness

Copy Examples

• •Headline: INCRM: Beyond the Standard. Where digital artistry meets tangible style. Body: Don't just follow trends, define them. INCRM fuses global subculture with innovative design for a new era of fashion. This is not just clothing; it's a statement. Explore the latest collection.
• •Headline: The INCRM x ONE PIECE Rewind: Icons Reimagined. Body: Missed the moment? Relive the legend. Select pieces from our groundbreaking collaboration, embodying the spirit of adventure and the edge of INCRM design. Limited availability. Own a piece of the story.
• •Headline: Crafted for the Concrete Jungle. Functionality Redefined. Body: INCRM jewelry and apparel: inspired by the dynamic energy of city life, built with practicality for yours. Discover pieces that move with you, effortlessly. Style that speaks, quality that endures.
• •Headline: Incrementally Different. Unapologetically INCRM. Body: We don't chase the fleeting. We build the future of style, inspired by global creators and digital innovation. Each piece is a step forward. Feel the difference. Wear the increment.
• •Headline: Sustainable Threads. Conscious Design. INCRM Evolves. Body: Fashion that feels right, inside and out. INCRM embraces sustainable practices, like our upcycled material initiatives, because true style doesn't cost the Earth. Discover designs that reflect your values and your vision.