Brand Tone

Empathetic & Supportive, Positive & Uplifting, Advocacy-driven & Passionate, Community-focused & Friendly, Authentic & Sincere

Brand Values

• •Inclusivity & Diversity
• •Mental Health Awareness
• •Self-Expression & Individuality
• •Positivity & Empowerment
• •Community & Connection
• •Social Awareness & Advocacy

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., empathetic, positive, passionate), 'words we use,' and 'words we avoid.' Share this with anyone creating content.
• •Always Center on Core Values: Before writing, ask: 'How does this message reflect our commitment to inclusivity, mental health, or positivity?' Ensure the copy aligns with these foundational principles.
• •Speak *With* Your Audience, Not *At* Them: Use inclusive language (e.g., 'we,' 'us,' 'our community'). Ask questions, invite dialogue, and show that you're listening. Avoid overly authoritative or preachy language.
• •Maintain Empathy and Sensitivity: When discussing sensitive topics like mental health or social justice, always approach with empathy, respect, and a supportive stance. Ensure language is validating and not dismissive.
• •Be Consistent Across All Channels: Whether it's a product description, a social media post, or an email, the underlying tone and values should remain recognizable. Regularly review content across platforms to ensure alignment.

Social Perception

Positive & Purpose-Driven, Relatable & Authentic, Community-Oriented, Source of Empowerment, Trustworthy

Copy Examples

• •Wear your strength, on the inside and out. Our 'It's Okay to Not Be Okay' tee is a soft reminder that your feelings are valid and you're not alone. Let's keep the conversation going and support each other. #MentalHealthMatters #Inclusivitee #YouAreNotAlone #SelfCare
• •Join the Inclusivitee family! We're more than just apparel – we're a community dedicated to spreading love, acceptance, and positive change. What cause are you passionate about? Share in the comments below! Shop our collections and wear your voice: [Link to Website]
• •Celebrate the beauty of diversity with our 'United in Difference' hoodie. Crafted for comfort and designed to make a statement, this piece is a tribute to the unique individuals who make our world vibrant. Embrace who you are, and stand for a world where everyone belongs. Made with [mention material quality, e.g., soft, sustainable cotton].
• •At Inclusivitee, every design starts with a conversation, a story, a hope for a more understanding world. We believe that what you wear can be a powerful way to share your heart and connect with others. This month, we're highlighting stories of [mention a specific cause or community aspect]. Read more on our blog and discover apparel that speaks to you.
• •Your voice matters. Your story is important. Our tees are designed to help you share it. What message do you want to put out into the world today? #WearYourValues #InclusiviteeApparel #MakeADifference #SpeakUp