Brand Tone

Innovative & Tech-Forward, Friendly & Approachable, Confident & Protective, Conscious & Responsible, Stylish & Expressive

Brand Values

• •Protection
• •Innovation
• •Sustainability
• •Design & Style
• •Customer-Centricity ("Made With You in Mind")
• •Quality
• •Inclusivity & Community

Best Practices

• •Lead with "Thoughtful Protection": Always frame the primary benefit of protection within the context of thoughtful design and user needs. Emphasize how Incipio products seamlessly integrate into and enhance the user's digital life.
• •Weave in Sustainability Naturally: Instead of it feeling like an add-on, integrate messaging about recycled materials, compostable options, and environmental partnerships as a core part of the product's value and the brand's identity. Be transparent about these efforts.
• •Embrace an "Innovative yet Approachable" Voice: Talk about technology and features in a way that is easy to understand and highlights user benefits, not just specs. Maintain a friendly, helpful, and confident tone.
• •Highlight "Style as Self-Expression": Position the variety in designs and colors as a means for customers to express their individuality. Use vibrant and descriptive language when talking about aesthetics, connecting it back to the "Made With You in Mind" philosophy.
• •Be Genuinely Conscious and Community-Oriented: When discussing partnerships or social initiatives (like with The Trevor Project or 1% for the Planet), ensure the tone is authentic and reflects a true commitment rather than performative activism. Connect these efforts back to the brand's wider values of inclusivity and responsibility.

Social Perception

Positive for Protection and Style, Growing Recognition for Sustainability, Seen as a Premium, Yet Accessible Brand, Responsive to Customers, Trusted Brand

Copy Examples

• •Headline: Protect Your World. Express Your Style. Sustainably. Body: Your phone is your connection, your camera, your world. Incipio cases offer robust, drop-tested protection crafted from innovative recycled and plant-based materials. Because safeguarding your tech and the planet should go hand-in-hand. Discover a design that’s uniquely you. #MadeWithYouInMind
• •Headline: Innovation You Can Feel. Protection You Can Trust. Body: Experience the difference of thoughtful design. Our new [Product Name] case features advanced Impact Struts technology and a slim, ergonomic grip, all while being made from certified recycled materials. Tech-forward protection, designed for your life. #IncipioInnovation
• •Headline: Less Waste. More Wow. Body: Meet Organicore, our 100% compostable, plant-based case that doesn’t compromise on protection. Tough on drops, gentle on the Earth. Plus, for every Organicore case sold, we plant a tree. Make a statement, make a difference. #SustainableStyle
• •Headline: Your Vibe. Your Case. Our Tech. Body: Don't just cover your phone, express yourself! The Design Series offers a stunning range of patterns and colors, backed by Incipio’s legendary protection and commitment to sustainable materials. Find the perfect match for your personality. #StyleAndSubstance
• •Headline: Thoughtfully Designed. Responsibly Made. Built to Last. Body: From our lab to your hands, every Incipio accessory is crafted with you and the planet in mind. We innovate with sustainable materials, ensure rigorous drop protection, and offer designs that fit your life. Invest in quality that endures. #ProtectSmarter