Brand Tone

Empathetic & Supportive, Educational & Informative, Positive & Empowering, Approachable & Friendly, Confident & Trustworthy, Conscious & Responsible

Brand Values

• •Sustainability & Eco-consciousness
• •Health & Wellbeing
• •Education & Demystification
• •Empowerment & Freedom
• •Quality & Innovation
• •Customer Centricity

Best Practices

• •Educate & Empower: Always aim to provide valuable information that empowers the audience to understand their bodies and make informed choices. Use clear, simple language, avoiding overly technical jargon unless explained.
• •Maintain a Supportive & Empathetic Voice: Acknowledge potential concerns or discomforts related to menstruation with sensitivity. Frame solutions in a positive, reassuring, and understanding manner.
• •Highlight Sustainability Authentically: Weave in the eco-friendly benefits naturally. Connect the use of Inciclo products to a positive impact on the planet, reinforcing this core brand value.
• •Be Approachable & Relatable: Use a conversational tone, especially on social media. Don't be afraid to use (appropriate) humor or address common, everyday period experiences to build connection.
• •Instill Confidence Through Expertise & Quality: Reference the founder's background where relevant and emphasize the high-quality, medical-grade materials used, reassuring users of the products' safety and efficacy.

Social Perception

Positive, Liberating, Sustainable Choice, High Quality, Educational Resource, Initial Learning Curve Accepted

Copy Examples

• •Headline: Tired of monthly waste? Make the switch to Inciclo. Body: Embrace a cycle of freedom and sustainability. Our menstrual cups offer up to 12 hours of comfortable, leak-free protection, so you can forget you're even on your period. Better for you, better for the planet. #Inciclo #SustainablePeriods #MenstrualCupFreedom
• •Headline: Your Body. Your Cycle. Your Choice. With Inciclo. Body: We believe in empowering you with knowledge and products that respect your body. Founded by a women's health specialist, Inciclo offers safe, hypoallergenic menstrual solutions so you can live every day with confidence. Discover our range. #WomensHealth #IncicloEmpowers #BodyPositive
• •Headline: Say Goodbye to Leaks & Discomfort. Hello, Inciclo! Body: Imagine worry-free periods – no leaks, no odor, no constant changes. Our high-quality silicone menstrual cups and discs are designed for ultimate comfort and reliability. Join thousands of women who’ve found their period bliss! #PeriodPositive #IncicloComfort #LeakFree
• •Headline: First Period? Or just ready for a change? Inciclo is here for you. Body: From our gentle Teen cup to discs that allow for mess-free period sex, Inciclo supports you through every stage of your menstrual journey. Learn, explore, and embrace your cycle with confidence. Visit our blog for all your questions answered! #IncicloForAll #MenstrualCycle #PeriodTalk
• •Headline: One Inciclo Cup = Years of Zero Waste. Body: Make a powerful choice for your body and the Earth. Each Inciclo cup can last for years, replacing thousands of disposable pads and tampons. Join the movement towards a cleaner, healthier future. #EcoFriendly #IncicloSustainable #ReduceReuseRecycle