Brand Tone

calm, educational, spiritual, gentle, respectful, reassuring, authentic, transparent, and guiding

Brand Values

• •Natural & Authentic
• •Sustainability & Ethics
• •Spirituality & Well-being
• •Tradition
• •Quality

Best Practices

• •Use a Calm and Gentle Voice: Always write in a reassuring, respectful, and serene tone. Avoid exclamation points and overly aggressive calls-to-action.
• •Educate, Don't Just Sell: Frame your copy around the benefits, uses, and history of the products. Position the brand as a knowledgeable guide helping customers on their wellness journey.
• •Emphasize Core Values: Consistently weave in keywords related to your values: 'natural,' 'sustainable,' 'ethically sourced,' 'handmade,' 'ancient tradition,' and 'spiritual well-being.'
• •Tell a Story: Use storytelling to create an emotional connection. Talk about the artisans, the origin of the materials, and the traditional rituals associated with the products.
• •Be Authentic and Transparent: Speak openly about your sourcing and production processes. Share customer testimonials and behind-the-scenes content to build trust and community.

Social Perception

premium, trustworthy, and ethical, seen as an authority in natural wellness and spiritual products, respected for educational approach, transparency, and artisanal production

Copy Examples

• •Breathe in tranquility, breathe out stress. Our 'Reserva Oro' Palo Santo is more than an incense; it's a ritual. Sustainably sourced from the heart of Peru, each stick is a piece of ancient tradition, ready to cleanse your space and calm your spirit. Tap to bring this sacred aroma into your home.
• •Feeling overwhelmed by the noise of daily life? Find your center with the purifying smoke of Palo Santo. For generations, its citrus-like scent has been used to clear negative energy and invite peace. Discover the ritual that can transform your day. Learn more about our ethically sourced collection.
• •Your Sanctuary Awaits. Authentic Palo Santo for a Balanced Mind and Spirit.
• •Did you know that our Palo Santo is part of a tradition that spans centuries? We partner with communities in Ecuador, who have taught us that the most fragrant wood comes only from trees that have naturally fallen. This respect for nature is in every stick we prepare for you. It's not just incense; it's a connection to the Earth. Explore the journey from forest to home on our blog.
• •An ancient pairing for profound purification. We've blended the sacred wood of Palo Santo with the holy resin of Myrrh to create a powerful tool for spiritual cleansing. Hand-rolled by artisans in Peru, each stick burns for over an hour, weaving a protective and grounding aroma through your space. Ideal for deep meditation and energetic resets.