Brand Tone

Sophisticated, Artistic, Mysterious, and Empowered

Brand Values

• •Audacity and Singularity: Creating unique pieces that reflect strong personality and enhance individuality for those who dare to be different.
• •The Art of Detail: A commitment to precision in shapes, textures, and finishes, where every element tells a story, giving the pieces a timeless and sophisticated look.
• •Mystery and Sensuality: Embracing the fascinating duality suggested by its name, playing with the tension between sweetness/danger and beauty/audacity to captivate and intrigue.
• •Strength and Femininity: Designing for independent, free, and empowered women, reflecting inner strength mixed with elegant sensitivity.
• •Commitment to Excellence & Authenticity: Prioritizing high-quality materials (recycled 24k gold), meticulous French craftsmanship, and offering an exclusive, authentic luxury experience.

Best Practices

• •Embrace the Duality: Consistently weave in the brand's core concept of delicacy and strength, light and shadow. Use language that hints at mystery, depth, and empowerment without being overtly aggressive.
• •Highlight Artistry & Craftsmanship: Always emphasize the handcrafted nature, French origin, use of recycled gold, and the meticulous attention to detail in descriptions and storytelling. Words like sculpted, imagined, allegorical, and meticulous reinforce this.
• •Evoke Emotion and Intrigue: Use evocative and slightly poetic language. Ask rhetorical questions or use phrases that spark curiosity, aligning with the mystery and sensuality value. The name itself is a great starting point for this.
• •Speak to the Empowered Individual: Address the customer as someone who is confident, independent, and appreciates unique expressions of their personality. Focus on how the jewelry enhances their inherent qualities rather than bestowing new ones.
• •Maintain Sophistication Across Platforms: While the style might adapt slightly for different channels (e.g., TikTok vs. Email), the underlying tone of sophistication, quality, and artistic integrity should remain consistent. Avoid overly casual slang or trends that don't align with the brand's timeless and sophisticated appeal.

Social Perception

Customers generally perceive In Cauda Venenum very positively. They highlight the beauty, uniqueness, and high quality of the jewelry. The brand is seen as a pépite (a gem/nugget). Excellent customer service, fast shipping (even to the US), and beautiful packaging are frequently mentioned. The Made in France label adds to its positive perception.

Copy Examples

• •Instagram Post (Image: Close-up of a detailed necklace on a model with a subtle, knowing smile): Unveil your enigma. The 'Série Noire' necklace – where intricate artistry whispers tales of audacity. Handcrafted in France from recycled 24k gold, because true strength is worn with intention. #InCaudaVenenum #AllegoricalJewelry #EmpoweredElegance #FrenchMadeLuxury
• •Facebook Ad (Carousel showcasing various pieces): More than adornment. It's an emblem. In Cauda Venenum jewelry is crafted for the woman who defines her own narrative. Discover pieces that resonate with your unique strength and subtle power. Explore the collection – the venom is in the detail. Shop now. #ArtOfDetail #SingularStyle #MysteryAndSensuality #InCaudaVenenumBijoux
• •Product Description (for a scorpion-themed piece): The Astérie Brooch: A tribute to the potent allure of the scorpion, our namesake. Finely sculpted in recycled 24k gold, this piece embodies the duality of fierce beauty and delicate intricacy. Let it be a symbol of your inner power, worn close. Dare to embrace the exquisite sting. Dimensions: Xcm x Ycm. Made with passion in Annecy.
• •Email Newsletter Subject Line: A Whisper of Audacity | New Arrivals from In Cauda Venenum (Body Snippet): This season, we delve deeper into the art of allegory. Discover new handcrafted treasures designed to echo your distinct voice and empower your every gesture. Each piece, a story waiting to unfold...
• •TikTok Video Caption (Video: Quick cuts of different women confidently wearing ICV jewelry in various settings – from artistic studio to a chic evening out): Your story, your statement. ✨ #InCaudaVenenum #HandcraftedJewelry #FrenchStyle #EmpowerYourself #SustainableLuxury #JewelryWithMeaning