Brand Tone

Inspiring, Aesthetic, Professional, Quality-Conscious, Helpful, Customer-Oriented, Modern, Trend-Aware, Approachable, Direct

Brand Values

• •Quality
• •Design and Aesthetics
• •Innovation and Creativity
• •Customer Satisfaction
• •Danish Craftsmanship/Production
• •Sustainability

Best Practices

• •Always Emphasize Quality and Danish Design: Consistently weave in mentions of your Danish heritage, in-house production (where applicable), and the high quality of materials and craftsmanship. This reinforces key brand values.
• •Use Inspiring and Evocative Language: Describe how the products can transform a space or make a customer feel (e.g., "create a sanctuary," "infuse elegance," "bring personality"). Focus on the benefit and emotional connection.
• •Maintain a Professional yet Approachable Voice: While highlighting expertise and experience, ensure the language is clear, easy to understand, and welcoming, especially for the B2C audience. Avoid overly technical jargon.
• •Showcase Modernity and Trend Awareness: Regularly introduce new collections and highlight contemporary design elements. Use phrases that suggest freshness and alignment with current interior trends.
• •Be Customer-Centric and Helpful: Frame copy around solving customer needs (e.g., finding the perfect piece, getting inspiration, easy shopping experience). Highlight customer service, guarantees, and positive testimonials to build trust.

Social Perception

Positive, Reliable, Provider of Quality Decor, Helpful

Copy Examples

• •Headline (New Collection): "Infuse Your Walls with Nordic Elegance: Discover Our Latest Collection." *Body:* "Expertly designed and crafted in Denmark, our new arrivals blend timeless style with contemporary trends. Elevate your space with art that speaks to you."
• •Product Description (Handmade Painting): "Experience the unique touch of artistry with 'Serene Horizon,' a handmade mixed media painting. Each brushstroke is a testament to our passion for quality and design, bringing a sophisticated and calming ambiance to your favorite room."
• •Social Media Post (Instagram): "Transform your home into a sanctuary of style. ✨ Our curated selection of mirrors and prints are designed to reflect your unique taste and brighten every corner. Swipe to see how @YourFavoriteInfluencer styled their Incado pieces! #IncadoDesign #WallDecor #HomeInspo #DanishDesign"
• •Email Subject Line (Promotion): "Quality That Inspires: Enjoy 15% Off Your Next Incado Piece." *Body Snippet:* "For over 30 years, Incado has been dedicated to bringing high-quality Danish design to your walls. Find your perfect piece today and create a home you love."
• •Website Banner (About Us): "Incado: Scandinavian Craftsmanship for Inspired Living. Explore wall decor designed in Denmark, made for your home."