Brand Tone

Aspirational & Stylish, Contemporary & Trendy, Customer-Focused & Engaging (Striving), Confident & Established

Brand Values

• •Style & Fashion
• •Comfort
• •Quality Craftsmanship & Meticulous Attention to Detail
• •Accessibility & Affordability (within its segment)
• •Innovation & Adaptability
• •Customer Satisfaction
• •Growth & Expansion

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., Sophisticated, Vibrant, Confident, Approachable, Trendy) and provide examples of "do's and don'ts" for language.
• •Understand Your Target Audience Deeply: Tailor language, references, and calls to action to resonate with the aspirations and preferences of the 16-35 age group and broader fashion-conscious consumers in India.
• •Prioritize "Show, Don't Just Tell": Instead of saying "our shoes are stylish," use descriptive language that evokes style and confidence. For example, "Turn heads with the sleek silhouette and intricate detailing of our new Aurora pumps."
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media captions, email marketing, product descriptions, and even customer service interactions is harmonious and reinforces the same brand personality.
• •Train Your Team & Use Editorial Guidelines: Educate everyone involved in content creation or customer communication about the brand voice. Implement an editorial guideline document that includes tone, style, grammar, and preferred terminology to ensure uniformity. Regularly review and update these guidelines.

Social Perception

Fashion-Forward Choice, Established Indian Brand, Good for a Range of Needs, Value for Money (Often during sales), Mixed Quality Perception, Omnichannel Presence

Copy Examples

• •Headline (New Collection): Step Into Your Story. Discover the New Collection at Inc.5 – Where Style Meets Soul. Body: Every stride tells a tale. Our latest arrivals are crafted for the moments that define you, blending timeless elegance with contemporary flair. Walk confidently. Live vibrantly.
• •Social Media Post (Heels): Elevate Your Every Day. Inc.5 heels aren't just footwear; they're a feeling. #Inc5Style #HeelsThatSpeak #FashionForward Image/Video: A chic shot of someone confidently walking in Inc.5 heels.
• •Product Description (Ethnic Wear): Embrace Tradition, Exude Modernity. Our exquisite ethnic footwear collection is meticulously designed to honor heritage while celebrating your unique contemporary style. Perfect for every celebration, crafted for lasting comfort.
• •Email Subject (Sale): Your Style Upgrade Awaits: Exclusive Access to the Inc.5 Sale! Body: Don't just follow trends, set them. For a limited time, enjoy [X]% off on our curated collection of premium footwear and accessories. Find your perfect pair and step into a season of unparalleled style with Inc.5.
• •Brand Story Snippet (About Us Page): For over 25 years, Inc.5 has been synonymous with fashion-forward footwear in India. We believe that the right pair of shoes can transform not just your outfit, but your outlook. Driven by innovation and a passion for craftsmanship, we continue to design for the discerning individual who walks their own path.