Brand Tone

Nurturing, Educational, and Supportive

Brand Values

• •Child Development & Well-being
• •Quality & Safety
• •Education & Learning Through Play
• •Support & Collaboration
• •Inclusivity & Accessibility

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just listing what a product *is*, explain what it *does* for the child, parent, or educator. Use empathetic language that shows understanding of their needs and aspirations (e.g., "Helps your child feel more grounded and calm" instead of "Weighted toy").
• •Use Child-Centric but Parent/Educator-Facing Language: While the products are for children, the copy is for the adults purchasing them. Maintain an intelligent, respectful tone that acknowledges their role in the child's development. Avoid overly simplistic or patronizing language.
• •Incorporate "Storytelling" and Real-Life Scenarios: Briefly paint a picture of how the product can be used or the positive impact it can have. This makes the copy more relatable and emotionally resonant (e.g., "Imagine quiet afternoons as your child engages deeply with...").
• •Maintain a Positive and Encouraging Voice: Frame challenges (like sensory processing difficulties) in a hopeful light, positioning your products as helpful tools on a journey of growth and development. Celebrate small victories and progress.
• •Ensure Consistency Across All Channels: Whether it's a website description, a social media post, or an email newsletter, the nurturing, educational, and supportive tone should be evident. Create a simple brand voice guide with keywords and tone descriptors for anyone writing copy.

Social Perception

Specialized Niche Provider; Resource for Professionals and Informed Parents; Croatian-Based & Local; Positive Association with Child Development

Copy Examples

• •Headline (for a sensory toy): Unlock Your Child's World, One Sense at a Time. Body: Our new Sensory Discovery Kit is more than just a toy; it's a pathway to understanding. Gently nurture their curiosity and help them build essential connections with the world around them. Because every child deserves to explore and grow at their own pace. Call to Action: Discover the kit today.
• •Headline (for educational materials): Supporting Milestones, Celebrating Every Step. Body: From first words to confident steps, INC is here to support your child's unique developmental journey. Our expertly crafted didactic toys make learning an adventure, building skills and confidence. Let's lay the foundation for a bright future, together. Call to Action: Explore our learning tools.
• •Headline (for equipping a kindergarten): Create a Space Where Little Minds Blossom. Body: Imagine a classroom alive with curiosity and joy. INC provides high-quality, safe, and stimulating equipment designed to foster creativity, collaboration, and a love for learning in your kindergarten. Let us help you build an inspiring environment where every child can thrive. Call to Action: Get a free consultation for your institution.
• •Headline (Facebook post about a new therapy tool): New! Helping Hands, Calmer Hearts. Body: We're excited to introduce our latest tool, designed with therapists and little ones in mind. It offers gentle support for sensory regulation, helping children find their calm and focus. At INC, we believe in empowering every child to navigate their world with confidence. #Senzorika #PodrskaRazvoju (Sensory #SupportDevelopment) Call to Action: Learn more on our website.
• •Headline (Instagram caption for a child playing): The Pure Joy of Learning Through Play! ✨ Body: Witnessing these moments of discovery is what fuels us. Our products are designed to spark imagination and support development, making learning an engaging and joyful experience. Because when children play, they learn the most important lessons. #INCkockiceseslazu #EdukacijaKrozIgru (EducationThroughPlay) Call to Action: Shop link in bio!