Brand Tone

Nurturing & Supportive, Knowledgeable & Expert, Passionate & Inspiring, Approachable & Friendly, Community-Focused

Brand Values

• •Well-being
• •Connection (with Nature & Community)
• •Education & Knowledge Sharing
• •Creativity & Inspiration
• •Sustainability & Respect for Nature
• •Affordability & Accessibility
• •Supporting Local

Best Practices

• •Embrace Empathy and Support: Always write from a place of understanding, especially when addressing well-being. Use gentle, encouraging, and supportive language.
• •Share Knowledge Generously: Position copy as helpful advice from a trusted expert. Explain the "why" behind tips and practices to empower your audience.
• •Use Inspiring and Evocative Language: Connect with the emotional and aesthetic benefits of plants and nature. Words like "thrive," "bloom," "nurture," "sanctuary," "vibrant" can be effective.
• •Maintain Authenticity: Let Tam's genuine passion for horticulture and well-being shine through. Share personal anecdotes or insights where appropriate (as seen in the "About Tam" section).
• •Foster Community: Use inclusive language ("we," "us," "join our community"). Encourage interaction by asking questions and inviting participation in workshops and discussions. Highlight collaborations with local creatives.

Social Perception

Positive & Trusted, Expert in Biophilia and Well-being, Community-Oriented, Aesthetic Appeal

Copy Examples

• •Instagram Post (Workshop Promotion): Feeling a bit stuck or overwhelmed? 🌱 Our 'Unstuck Workshop' for women is designed to help you reconnect with your inner spark through the calming power of nature. Join Tam for an inspiring session of growth, both personal and botanical. Link in bio to bloom with us! #InBloomHorticulture #Wellbeing #NatureConnection #WomensWorkshop #BrisbaneEvents
• •Facebook Post (Consultancy Service): Transform your space into a haven of tranquility and productivity! 🌿 At In Bloom Horticulture, we specialize in biophilic design, creating green environments that nurture your well-being. Let's chat about how plants can bring life to your home or office. Book a consultation with Tam today! #HorticulturalConsultancy #BiophilicDesign #BrisbaneHomes #OfficeWellness #TamCampbell
• •Website Snippet (About Page): More than just plants, In Bloom Horticulture is a philosophy. We believe in the profound connection between people and nature, and our mission is to help you cultivate spaces that inspire creativity, enhance well-being, and foster a sense of peace. Founded by experienced horticulturist Tam Campbell, we offer expert guidance and a passion for green living.
• •TikTok Video Idea (Quick Tip): (Visual: Tam quickly repotting a small plant, smiling) Quick tip for happy houseplants! 🪴 Always choose a pot only slightly larger than the current one – about 2-5cm wider is perfect. Gives roots room to grow without overwhelming them! #PlantCare #IndoorJungle #HorticultureTips #InBloomHorticulture #TikTokPlants
• •Email Newsletter Subject Line (Promoting new plant arrivals/advice): 🌿 Nurture Your Nest: Fresh Arrivals & Tam's Tips for a Thriving Indoor Garden!