Brand Tone

Elegant, Warm, Heartfelt, Personal, and Appreciative

Brand Values

• •Thoughtfulness
• •Quality & Detail
• •Connection
• •Celebration
• •Customer Service

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Elegant, Warm, Heartfelt, Personal, Appreciative) with specific examples of words to use and avoid. Include how to address customers and the overall feeling copy should evoke.
• •Focus on "Why": Consistently communicate the core values of thoughtfulness, connection, quality, and celebration in all messaging. Explain *why* a gift from In Bloom is special – it's about the sentiment and the bond it represents.
• •Maintain Visual & Verbal Harmony: Ensure the copy's tone matches the elegant and high-quality visuals used on the website and social media. The words should enhance the visual story.
• •Personalize When Possible: Continue leveraging the mother-daughter story subtly where appropriate, as it adds to the personal and approachable aspect of the brand. Use "we" and address customers with warmth.
• •Train & Review: Ensure anyone writing copy for the brand understands and can apply the voice guide. Regularly review content across all platforms for consistency in tone and messaging.

Social Perception

Customers perceive In Bloom positively. They are praised for the beauty and quality of their arrangements and gifts, reliable service, and attractive presentations.

Copy Examples

• •Headline: More Than a Gift, It's a Connection. Body: Discover uniquely curated gifts and stunning floral arrangements at In Bloom. Each piece is chosen with care, designed to express what's in your heart. For moments that matter, let us help you share the love.
• •Headline: Celebrate Life's Beautiful Details. Body: From joyful birthdays to heartfelt thank yous, In Bloom offers the perfect way to honor every occasion. Our passion for quality and exquisite presentation ensures your thoughtful gesture leaves a lasting impression.
• •Headline: The Art of Thoughtful Gifting, Perfected. Body: Finding the ideal gift can be an art. At In Bloom, we've mastered it for you. Explore our collections, lovingly assembled by our mother-daughter team, and send a message of warmth and affection.
• •Headline: Let Beauty Bloom in Their Day. Body: Surprise someone special with the timeless elegance of fresh flowers or a meticulously selected gift box from In Bloom. Crafted to delight, delivered with care. Because every day is an opportunity to show you care.
• •Headline: Meaningful Moments, Beautifully Wrapped. Body: At In Bloom, we believe in the power of a thoughtful gesture. Our curated gifts and floral designs are more than just presents; they're expressions of love, gratitude, and connection, presented with the elegance they deserve.