Brand Tone

Trendy and Fashion-Forward, Bohemian-Chic & Beachy, Approachable and Friendly, Aspirational yet Attainable, Playful and Energetic

Brand Values

• •Quality
• •Affordability
• •Uniqueness and Individuality
• •Customer Satisfaction
• •Bohemian/Free-Spirited Lifestyle
• •Ethical Sourcing (implied)

Best Practices

• •Embrace the "Boho-Chic" Vocabulary: Consistently use words and phrases that evoke a free-spirited, stylish, and slightly unconventional vibe (e.g., "wanderlust," "sun-kissed," "effortless," "flowy," "eclectic," "treasure").
• •Stay Upbeat and Approachable: Even when describing "high-end" looks, keep the language friendly, positive, and inviting. Use emojis where appropriate on social media to enhance this.
• •Highlight Uniqueness and Affordability: Regularly remind customers that they are getting distinctive, quality pieces at a good value.
• •Visual Storytelling Alignment: Ensure copy always complements the visual identity. If the image is beachy and relaxed, the copy should reflect that.
• •Engage with Enthusiasm: Especially on platforms like Instagram and TikTok, use enthusiastic language, ask questions, and encourage interaction to build a community around the brand's lifestyle.

Social Perception

Generally perceived as a stylish and desirable brand for women's fashion, particularly for those seeking bohemian and beach-inspired clothing and accessories. Seen as a go-to for current fashion in its physical locations and online. Appreciated for offering fashionable items at reasonable price points. Their online presence, particularly Instagram and the website integration of feeds, is noted as professional and attractive.

Copy Examples

• •Instagram Post (New Arrival - Dress): "Hello sunshine! ☀️ Twirl into the new season with our latest obsession – the [Dress Name]. Effortlessly chic, endlessly versatile. Shop the link in bio before she's gone! #BohoVibes #NewCollection #InbetweenTangerine"
• •TikTok Video (Styling a Kimono): "(Upbeat trendy music) From beach breeze to sunset drinks 🍹✨ Watch how we style our fave [Kimono Name] three ways! Which look is your vibe? 👇 #StyleHack #BohoChic #SummerFashion #InbetweenTangerine"
• •Website Banner (General): "Discover Your Unique Style. Affordable Bohemian-Chic Fashion & Accessories. Shop Now & Shine."
• •Facebook Ad (Targeting Local Shoppers): "Bondi & Cronulla's little secret 🤫 Your go-to for unique, free-spirited fashion is right around the corner. Visit Inbetween Tangerine this week for fresh finds and friendly vibes! [Link to store locations/new arrivals]"
• •Product Description (Handbag): "More than just a bag, it's a story. Our [Handbag Name] is handcrafted with love, bringing a touch of global artistry to your everyday. Unique, just like you. #HandmadeWithLove #BohoAccessories #EthicalStyle"