Brand Tone

Youthful & Trendy, Friendly & Approachable, Bohemian-Chic & Stylish, Aspirational yet Attainable, Passionate & Curated

Brand Values

• •Quality & Affordability: Providing high-quality, stylish pieces at accessible prices.
• •Style & Uniqueness: Offering bohemian-chic, fashion-forward, and often unique items sourced from travels.
• •Customer Satisfaction: Emphasis on friendly service and a positive shopping experience.
• •Simplicity & Versatility: As seen in the "Nude by Nature" collection, focusing on pieces that are easy to style.
• •Trend-Awareness: Keeping up with current fashion and social media trends.

Best Practices

• •Embrace Youthful Language (but keep it classy): Use relevant emojis, trendy (but not overly niche) slang where appropriate (especially on platforms like TikTok and Instagram), and a generally upbeat, positive voice. Avoid overly formal or stiff language.
• •Highlight the "Boho-Chic, Affordable Luxury" Angle: Consistently weave in keywords and phrases that reinforce this core identity, such as "bohemian," "chic," "unique finds," "stylish," "quality," and "affordable."
• •Speak Directly to the Bondi/Australian Lifestyle: Reference local vibes, beach culture, and the Australian lifestyle to resonate with the primary audience. Mentioning store locations can reinforce community connection.
• •Focus on Solutions and Feelings: Frame product descriptions and social posts around how the clothes make the wearer feel (e.g., confident, stylish, unique, comfortable) or the problems they solve (e.g., "the perfect outfit for...").
• •Maintain a Friendly and Approachable Persona: Write as if you're a helpful and stylish friend offering fashion advice. Encourage interaction, ask questions, and respond warmly to comments and DMs. This aligns with the positive customer service perception.

Social Perception

Customers and local guides perceive Inbetween Tangerine as a go-to destination for stylish, affordable, and unique women's fashion with a distinct bohemian and beachy vibe, particularly fitting for its Bondi and Cronulla locations. It's seen as a well-established local boutique with a loyal following. The staff are generally viewed as friendly and helpful. The brand successfully blends a "high-end" feel with affordability.

Copy Examples

• •Headline: Your Bondi Beach Adventure Starts Here. ✨ Body: Sun-kissed styles and bohemian dreams. Dive into our latest collection of effortlessly chic pieces, perfect for salty hair and city nights. Affordable luxury, uniquely you. #InbetweenTangerine #BohoChic #BondiStyle
• •Headline: ✨ NEW ARRIVALS JUST DROPPED ✨ Body: Get ready to refresh your wardrobe! From breezy dresses to statement accessories, find your next obsession at Inbetween Tangerine. Quality finds that won’t break the bank. Shop online or visit us in Bondi & Cronulla! #FashionFinds #AffordableStyle #SydneyBoutique
• •Headline: That 'Where did you get that?!' Feeling... Body: ...is just a click away. 😉 Discover unique, travel-inspired treasures and curated bohemian looks that tell a story. Style that’s as individual as you are. #UniqueFashion #InbetweenTangerine #GlobalStyle
• •Headline: Effortless Style? Yes, Please! Body: Our new 'Nude by Nature' edit makes everyday elegance simple. Think soft, versatile layers and earthy tones you’ll live in all season. Effortlessly you, beautifully simple. Shop the vibe in-store & online. #SimpleStyle #NaturalTones #CapsuleWardrobe
• •Headline: Weekend Mood: Activated ✌️ Body: TikTok approved looks for wherever your weekend takes you! 💃🕺 From beach hangs to brunch dates, Inbetween Tangerine has your outfit sorted. Fun, fresh, and always on-trend. Tag your style inspo! #TikTokFashion #WeekendVibes #OOTDInspo