Brand Tone

Artistic & Creative, Passionate & Authentic, Nature-Inspired & Organic, Quality-Conscious & Meticulous, Accessible & Approachable, Positive & Evocative

Brand Values

• •Creativity & Artistic Expression
• •Quality & Craftsmanship
• •Sustainability & Responsibility
• •Connection with Nature
• •Collaboration & Partnership
• •Beauty & Aesthetics
• •Authenticity

Best Practices

• •Always Root in Passion and Artistry: Every piece of copy, whether a product description or a social media update, should reflect the genuine love for art and the creative process that defines Inaluxe. Use words that convey inspiration, craftsmanship, and the story behind the art.
• •Weave in Nature and Place: Continue to draw connections to their Grampians studio and the natural environment. This unique aspect grounds the brand and adds authenticity. Use evocative language that paints a picture of this inspiration.
• •Emphasize Quality and Sustainability (Subtly but Consistently): While not every post needs to be a lecture on materials, subtly reinforce the commitment to high-quality, archival materials and responsible production. This builds trust and justifies the premium nature of the products.
• •Maintain an Approachable, Human Voice: Even when discussing the technical aspects of art or collaborations, keep the language warm, inviting, and personal. Share glimpses of Kristina and Jason's journey and studio life to foster connection.
• •Focus on the Emotional Connection and Positive Impact: Highlight how Inaluxe art can transform a space, evoke joy, and bring beauty into people's lives. The copy should aim to make people *feel* the art, not just see it.

Social Perception

Inaluxe (Kristina Sostarko and Jason Odd) are seen as talented artists with a distinctive, recognizable style that is modern, abstract, organic, and often nature-inspired with vibrant colors. High-Quality Products. Unique & Desirable Designs. Inspirational & Joyful. Ethical & Conscious Brand. Approachable & Engaging.

Copy Examples

• •Instagram Post (Image: Close-up of a new vibrant, abstract art print): From our Grampians studio to your sanctuary. ✨ 'Whispers of the Wild' is here – a new fine art print born from misty mornings and the vibrant hues of the bush. Crafted with passion on archival paper, bringing a lifetime of colour and connection to your space. Discover the story behind the art on our blog (link in bio). #inaluxe #newart #australianart #natureinspired #fineartprint #artisticliving
• •Facebook Ad (Carousel of prints and a lifestyle shot of a room with an Inaluxe rug): Art that feels like home. At Inaluxe, we pour our hearts into every design, from original paintings to our ethically crafted rugs. Inspired by the wild beauty of the Grampians, we create pieces that are made to last, using only the finest materials and sustainable practices. Bring vibrant, soulful art into your everyday. Shop the collection -> [Link]
• •Product Description (For a new print on their website): Meet 'Terra Firma No. 3'. This archival giclée print captures the grounding energy of the ancient landscapes that surround our studio. Each line and layer is a testament to our meticulous process, ensuring the deepest colours and a connection that endures. Printed on luxurious 300gsm cotton rag, this piece is more than art; it's a whisper of nature, crafted with care and a commitment to lasting beauty. Bring the essence of Inaluxe home.
• •Email Newsletter Snippet (Announcing a new collaboration): Hello art lovers, We're thrilled to share some exciting news from the studio! We've partnered with the wonderful team at [Collaborator Brand] to bring our signature Inaluxe aesthetic to a new collection of [Product Type]. It's always a joy to work with fellow creatives who share our passion for quality and beautiful design. We can't wait for you to see (and feel!) the artistry in every piece. Explore the collaboration: [Link]
• •Pinterest Pin Description (Image: A mood board featuring an Inaluxe print, natural textures, and colour swatches): Crafting a space that tells your story? Our art is designed to be a joyful part of that narrative. Inspired by organic forms and the ever-changing palette of nature, each Inaluxe piece is a celebration of colour, quality, and creative expression. Let art be the soul of your home. #inaluxeart #interiordesign #colorinspiration #abstractart #australiandesign #modernorganic