Brand Tone

educational, reassuring, and scientific

Brand Values

• •Natural Wellness
• •Health and Balance
• •Simplicity and Accessibility
• •Quality and Safety
• •Education and Awareness

Best Practices

• •Lead with the Science, Follow with the Feeling: Start with a simple scientific concept (e.g., "Your body builds up static electricity") and immediately translate it into a relatable feeling or benefit ("...leaving you feeling stressed and drained"). This balances credibility with emotional connection.
• •Use "Reconnect" as a Core Verb: The concept of "reconnecting" is powerful and central to the brand. Use it consistently in phrases like "Reconnect to the Earth," "Reconnect to better sleep," or "Reconnect to your natural state of balance."
• •Emphasize Simplicity and Integration: Always highlight how easy the products are to use. Stress that they integrate seamlessly into existing routines (sleeping, working, watching TV). This removes potential barriers for customers who may be skeptical or think it requires effort.
• •Bridge the Gap Between Ancestral and Modern: Frame the brand as a solution that uses modern technology to restore an ancestral, natural connection. This appeals to both the tech-savvy "biohacker" and the individual seeking a more natural lifestyle.
• •Maintain a Reassuring and Empowering Tone: Avoid fear-mongering about EMFs or modern life. Instead, present Inalterra as a positive, empowering solution. The tone should always be one of calm confidence, assuring customers that a healthier, more balanced life is simple and within their reach.

Social Perception

Positive customer feedback with online reviews largely praising product effectiveness and company reliability. Credibility within the wellness community due to partnerships with naturopaths and participation in health congresses. Niche but growing interest in Earthing, with Inalterra being a key player in the French-speaking market. Transparency about product manufacturing while aspiring to local production.

Copy Examples

• •The Modern World is Draining You. Reconnect to the Source. Discover the power of Earthing and feel the difference in your sleep, stress, and pain from day one.
• •Your workday just got a major wellness upgrade. Stay grounded, focused, and energized, even on the busiest days. Our Earthing mat works silently to reduce inflammation and electrical stress while you work. Plug into the planet. #Earthing #Grounding #WellnessAtWork #Inalterra
• •Can't remember the last time you slept through the night? It might not be you—it might be your environment. Our conductive bed sheets reconnect your body to the Earth's natural calming energy, helping you achieve the deep, restorative sleep you've been dreaming of. Sleep grounded, wake renewed.
• •Targeted relief, powered by the Earth. Apply our conductive Earthing patches directly to areas of pain or inflammation and connect to any of our grounding cords. Feel the natural anti-inflammatory power of the planet work to soothe discomfort and accelerate recovery. Simple, effective, and drug-free.
• •Feeling off? Your body is missing this. But you can get it here. Inalterra. The power of the Earth, inside your home. #Earthing #Grounding #Biohacking #NaturalHealth